PS5 Pro in Japan: Lottery and 60 hours to buy it
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Sony has launched an unusual mechanism in Japan to sell the PlayStation 5 Pro. The company's most powerful console continues to accumulate stock problems and, instead of dispatching it on a first-come, first-served basis, it forces interested parties to enter a lottery. The measure seeks to manage demand that exceeds available stock. The situation is currently concentrated in the Japanese market. In Spain and the rest of Europe, a similar system has not been announced, although the availability of the PS5 Pro may vary depending on the store and the moment. The supply problem is global in scope, but the special rules apply only in Japan. The operation is simple on paper, but it portrays the seriousness of the matter. Anyone who wants to opt for a unit must apply to purchase it, and if requests exceed the planned consoles, Sony holds a lottery. Winning does not mean receiving the console for free: it only grants the opportunity to acquire it at the official price. That price in Japan is 137,980 yen, an amount that is around 770 euros at the current exchange rate. The console is neither cheap nor easy to find, yet demand pressure remains high. Sony attributes the system to component scarcity and the weight of reselling. The lack of units has fueled speculation, with units reappearing in the secondary market at prices well above official ones. The company wants to prevent...
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