Spotify and Paramount Ink VMAs Deal, Adding On-Platform Videos

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  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-25T23:42:46+00:00",
  "company": {
    "name": "Spotify",
    "domain": "spotify.com"
  },
  "data": {
    "url": "https://www.digitalmusicnews.com/2026/09/25/spotify-vmas-deal-paramount/",
    "event": "Video Music Awards",
    "title": "Spotify and Paramount Ink VMAs Deal, Adding On-Platform Videos - Digital Music News",
    "excerpt": "A live performance from Taylor Swift, whose Video of the Year-nominated “The Fate of Ophelia” is featured in Spotify’s VMAs hub. Photo Credit: Eva Rinaldi Spotify announced its Video Music Awards plans and wider Paramount partnership today. With the VMAs set to take place on Sunday, the DSP is specifically aboard as the award show’s “official music and video partner.” And in keeping with the billing, Spotify’s above-noted hub is already plugging music videos from as well as video-podcast interviews featuring the 2026 nominees and performers. Existing VMAs performances are likewise front and center in the digital destination, as are the “MTV VMAs Official Playlist” and the “MTV VMAs Throwbacks” playlist, both of which prioritize (you guessed it) music videos. Nevertheless, the on-platform availability could appeal to repeat-viewing-minded diehards as well as casual fans who don’t intend to sit through the VMAs telecast. (A worthwhile note on this front: Organizers have opted for a condensed two-hour broadcast, down from three hours last year.) “The VMAs have celebrated the music video as an art form for more than 40 years,” added Spotify Music Studios head Sarah Patellos, “and we’re excited to bring that legacy to Spotify. “Fans already come to Spotify every day to listen to their favorite artists and increasingly to watch them, too, so bringing the VMA experience to the...",
    "summary": "Spotify has partnered with Paramount to become the official music and video partner for the Video Music Awards (VMAs).",
    "planning": true,
    "image_url": "https://www.digitalmusicnews.com/wp-content/uploads/2026/09/Swift-VMAs.webp",
    "confidence": 0.9,
    "published_at": "2026-09-25T23:42:46Z",
    "article_sentence": "Spotify announced its Video Music Awards plans and wider Paramount partnership today.",
    "related_company_name": "Paramount",
    "related_company_domain": "paramount.com"
  }
}

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