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SpotifyOffice expansion

Spotify expands its partner program for podcasts to 35 new countries

What happened

Spotify is expanding its partner program for podcasts to 35 new regions, including Italy, Spain, Brazil, Mexico, and others, this fall.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Spotify is expanding its partner program for podcasts, which lets podcasters earn money from ad and Premium revenue sharing, to a total of 35 regions, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas this fall. Eligible podcasters will be able to earn revenue from both video and audio podcasts - video impressions by Premium users count toward revenue, as does ad revenue share from free users listening to the show. The company said podcasters can distribute their shows on other platforms and also keep all the revenue they earn from sponsorships. Spotify has so far run its partner podcast program in the U.S., Europe, and Australia, and this is the streaming service's biggest geographical expansion for this program. The company said that video podcast consumption on Spotify has increased 140% since the feature was launched in 2022, and its total monthly payouts to shows has gone up a third since January. Earlier this year, Spotify changed its eligibility criteria to earn revenue from video podcasts. Creators can now apply if they have a minimum of three episodes online, 2,000 consumption hours, and 1,000 engaged audience members for the last 30 days. The company said this change has increased consumption in participating shows by an average of 45%.

techcrunch.com/2026/09/17/spotify-expands-its-partner-program-for-pod...Read the full source

Extracted by Autobound

From the Signal API record
Event
Office expansion

What this signalsA new market often means a new team that needs tools and partners.

Product
partner program for podcasts
Location
Italy

More office expansion signals at other companies

The full record

From the Signal API record

Topics and mentions

Product tags

  • online technology
  • general technology
  • audio
  • entertainment

Extraction

Confidence
90%
Detected
Sep 17, 2026
signal_type
news
signal_subtype
expands_offices_to

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/651b077b-1079-577b-7bd8-fc6b433f3a7a returns this record as JSON. POST /v1/companies/enrich returns every signal for spotify.com.

{
  "signal_id": "651b077b-1079-577b-7bd8-fc6b433f3a7a",
  "signal_type": "news",
  "signal_subtype": "expands_offices_to",
  "detected_at": "2026-09-17T12:00:00+00:00",
  "company": {
    "name": "Spotify",
    "domain": "spotify.com"
  },
  "data": {
    "url": "https://techcrunch.com/2026/09/17/spotify-expands-its-partner-program-for-podcasts-to-35-new-countries/",
    "title": "Spotify expands its partner program for podcasts to 35 new countries",
    "author": "Ivan Mehta",
    "excerpt": "Spotify is expanding its partner program for podcasts, which lets podcasters earn money from ad and Premium revenue sharing, to a total of 35 regions, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas this fall. Eligible podcasters will be able to earn revenue from both video and audio podcasts - video impressions by Premium users count toward revenue, as does ad revenue share from free users listening to the show. The company said podcasters can distribute their shows on other platforms and also keep all the revenue they earn from sponsorships. Spotify has so far run its partner podcast program in the U.S., Europe, and Australia, and this is the streaming service’s biggest geographical expansion for this program. The company said that video podcast consumption on Spotify has increased 140% since the feature was launched in 2022 , and its total monthly payouts to shows has gone up a third since January. Earlier this year, Spotify changed its eligibility criteria to earn revenue from video podcasts . Creators can now apply if they have a minimum of three episodes online, 2,000 consumption hours, and 1,000 engaged audience members for the last 30 days. The company said this change has increased consumption in participating shows by an average of 45%.",
    "product": "partner program for podcasts",
    "summary": "Spotify is expanding its partner program for podcasts to 35 new regions, including Italy, Spain, Brazil, Mexico, and others, this fall.",
    "location": "Italy",
    "planning": true,
    "image_url": "https://techcrunch.com/wp-content/uploads/2026/02/spotify-logo-phone-GettyImages-2236404299.jpg?w=1024",
    "confidence": 0.9,
    "product_data": {
      "name": "partner program for podcasts",
      "full_text": "partner program for podcasts",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "audio",
      "entertainment"
    ],
    "published_at": "2026-09-17T12:00:00Z",
    "location_data": [
      {
        "region": "Southern Europe",
        "country": "Italy",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Spotify is expanding its partner program for podcasts, which lets podcasters earn money from ad and Premium revenue sharing, to a total of 35 regions, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas this fall."
  }
}

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