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Stanley Black & DeckerYouTube

Milwaukee and DeWalt Are Worse Now - The CEO Admitted It

What happened

Video argues Stanley Black & Decker's financial roadmap devolved Milwaukee and DeWalt product quality.

Source

YouTubeMay 11, 2026

ARCHITECTS OF POWER

Milwaukee and DeWalt Are Worse Now - The CEO Admitted It

views
16
comments
4

Video description

#dewalt #milwaukeetools #stanleyblackdecker In 2017, the CEO of Stanley Black & Decker used one word to describe what happened to Craftsman - devolved. Not declined. Not struggled. Devolved. It was the most honest admission a corporate executive has made in decades. And it explains everything that has happened to Milwaukee and DeWalt since. Milwaukee, DeWalt, and Craftsman didn't get worse by accident. They got worse by design - engineered through a 10-year financial roadmap called the S

youtube.com/watchRead the full source

Extracted by Autobound

From the Signal API record
Signal
YouTube

What this signalsCompany videos often show what the team is pushing right now.

Channel
ARCHITECTS OF POWER

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The full record

From the Signal API record

Topics and mentions

Tags

  • Competitive Analysis
  • Brand Strategy
  • Product Quality

Pain points

  • product quality degradation in Milwaukee and DeWalt brands
  • company's financial roadmap negatively impacting brand perception

Competitors named

  • Milwaukee
  • DeWalt
  • Craftsman

Extraction

Detected
May 11, 2026
signal_type
youtube-company
signal_subtype
youtubeVideo

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This page shows a preview. The full youtube-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5388fcab-859d-42b4-a147-18b067136c99 returns this record as JSON. POST /v1/companies/enrich returns every signal for stanleyblackanddecker.com.

{
  "signal_id": "5388fcab-859d-42b4-a147-18b067136c99",
  "signal_type": "youtube-company",
  "signal_subtype": "youtubeVideo",
  "detected_at": "2026-05-11T14:30:32+00:00",
  "company": {
    "name": "Stanley Black & Decker",
    "domain": "stanleyblackanddecker.com"
  },
  "data": {
    "tags": [
      "Competitive Analysis",
      "Brand Strategy",
      "Product Quality"
    ],
    "summary": "Video argues Stanley Black & Decker's financial roadmap devolved Milwaukee and DeWalt product quality.",
    "videoLink": "https://www.youtube.com/watch?v=SThSyyqrD1c",
    "viewCount": "16",
    "pain_points": [
      {
        "topic": "product quality degradation in Milwaukee and DeWalt brands",
        "intensity": 0.8
      },
      {
        "topic": "company's financial roadmap negatively impacting brand perception",
        "intensity": 0.75
      }
    ],
    "publishedAt": "2026-05-11T14:30:32Z",
    "video_title": "Milwaukee and DeWalt Are Worse Now - The CEO Admitted It",
    "channelTitle": "ARCHITECTS OF POWER",
    "commentCount": "4",
    "video_description": "#dewalt #milwaukeetools #stanleyblackdecker\n\nIn 2017, the CEO of Stanley Black & Decker used one word to \ndescribe what happened to Craftsman - devolved. Not declined. \nNot struggled. Devolved. It was the most honest admission a \ncorporate executive has made in decades. And it explains \neverything that has happened to Milwaukee and DeWalt since.\n\nMilwaukee, DeWalt, and Craftsman didn't get worse by accident. \nThey got worse by design - engineered through a 10-year \nfinancial roadmap called the S",
    "competitors_mentioned": [
      {
        "name": "Milwaukee"
      },
      {
        "name": "DeWalt"
      },
      {
        "name": "Craftsman"
      }
    ],
    "company_youtube_channel_url": "https://www.youtube.com/channel/UCtVUQDzxKlhAdFsh1hkvFZw"
  }
}

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