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StaplesLaunch

Staples, Dollar General tout 2025 pricing for back-to-school sales

What happened

Staples has launched its back-to-school savings campaign, featuring dozens of products priced at $1 and under.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts. Staples and Dollar General are aiming to attract back-to-school shoppers with prices on par with 2025. The retailers this week debuted their back-to-school savings campaigns, with both touting dozens of products priced at $1 and under. Staples has 50 items under $1, 95 items under $2 and over 750 items under $10, according to a Monday press release. The retailer is providing freebies in stores and online with qualifying purchases from Sunday through Sept. 12, and teachers receive a one-time 20% off coupon on in-store purchases. Dollar General is pricing over 70 products for the back-to-school season at $1 or less, according to a Tuesday press release. The discount retailer is offering teachers 30% off stationery products through Sept. 7 and hosting a sweepstakes on Dollar General's Instagram page where 20 educators will win a $250 gift card. "The back-to-school season can put pressure on household and classroom budgets, especially when everything is needed at once," Steve O'Brien, Dollar General's vice president and division merchandise manager, said in a statement. "Our focus is on offering the essentials customers rely on at affordable prices, including a wide assortment of items at $1 or less, while also making shopping as easy as possible through quick in-store...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
back-to-school savings campaign

The full record

From the Signal API record

Details

Release type
Campaign

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
90%
Detected
Jul 7, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f41d636c-8f67-d8ff-bdc6-5f24921f6553 returns this record as JSON. POST /v1/companies/enrich returns every signal for staples.com.

{
  "signal_id": "f41d636c-8f67-d8ff-bdc6-5f24921f6553",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-07-07T15:30:00+00:00",
  "company": {
    "name": "Staples",
    "domain": "staples.com"
  },
  "data": {
    "url": "https://www.retaildive.com/news/staples-dollar-general-back-to-school-sales-low-pricing/824571/",
    "title": "Staples, Dollar General tout 2025 pricing for back-to-school sales",
    "author": "Dani James",
    "excerpt": "Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts. Staples and Dollar General are aiming to attract back-to-school shoppers with prices on par with 2025. The retailers this week debuted their back-to-school savings campaigns, with both touting dozens of products priced at $1 and under. Staples has 50 items under $1 , 95 items under $2 and over 750 items under $10, according to a Monday press release. The retailer is providing freebies in stores and online with qualifying purchases from Sunday through Sept. 12, and teachers receive a one-time 20% off coupon on in-store purchases. Dollar General is pricing over 70 products for the back-to-school season at $1 or less, according to a Tuesday press release. The discount retailer is offering teachers 30% off stationery products through Sept. 7 and hosting a sweepstakes on Dollar General’s Instagram page where 20 educators will win a $250 gift card. “The back-to-school season can put pressure on household and classroom budgets, especially when everything is needed at once,” Steve O’Brien, Dollar General’s vice president and division merchandise manager, said in a statement. “Our focus is on offering the essentials customers rely on at affordable prices, including a wide assortment of items at $1 or less, while also making shopping as easy as possible through quick in-store...",
    "product": "back-to-school savings campaign",
    "summary": "Staples has launched its back-to-school savings campaign, featuring dozens of products priced at $1 and under.",
    "planning": false,
    "image_url": "https://imgproxy.divecdn.com/0NWLTAiWqgsWxM0LFaMsCiNwbi2okfGikuZ1hx16nzw/g:nowe:0:41/c:1999:1129/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNTg1OTkwMTgzLmpwZw==.webp",
    "confidence": 0.9,
    "product_data": {
      "name": "back-to-school savings campaign",
      "full_text": "back-to-school savings campaigns",
      "fuzzy_match": false,
      "release_type": "campaign"
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-07-07T15:30:00Z",
    "article_sentence": "The retailers this week debuted their back-to-school savings campaigns, with both touting dozens of products priced at $1 and under."
  }
}

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