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StaplesSustained growth

staples.com shows sustained growth with 3 consecutive months of increases, up 16% overall to 15M.

What happened

Emerging AI traffic at 1.3% (~184,305 visits). Top: chatgpt.com (98%), gemini.google.com (2%), perplexity.ai (0%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
14,544,084
Month over month
+9.2%
3-month change
+15.6%
Global rank
2,952
Top country
US (97%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
611
Category rank
3
Change, 3 months
+15.6%
Change, month over month
+9.2%
Digital health score
70

Details

Measured month
Aug 2026
Category
business_and_consumer_services/business_and_consumer_services
Mail visits
625,396
Traffic band
Major
Direct visits
3,257,875
Search visits
7,999,246
Small website
No
Snapshot date
Aug 1, 2026
Social visits
363,602
Website title
Staples - Deals and Shopping
Brand strength
Moderate
Referral visits
683,572
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.3% (~184,305 visits). Top: chatgpt.com (98%), gemini.google.com (2%), perplexity.ai (0%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
3
Brand keyword ratio
5/5
Website description
Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/eb734e64-ed4c-4d2e-889a-935ad0ef9abc returns this record as JSON. POST /v1/companies/enrich returns every signal for staples.com.

{
  "signal_id": "eb734e64-ed4c-4d2e-889a-935ad0ef9abc",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-09-11T10:16:19.395+00:00",
  "company": {
    "name": "Staples",
    "domain": "staples.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "staples.com shows sustained growth with 3 consecutive months of increases, up 16% overall to 15M.",
    "traffic": {
      "2026-06-01": 12583869,
      "2026-07-01": 13322979,
      "2026-08-01": 14544084
    },
    "category": "business_and_consumer_services/business_and_consumer_services",
    "relevance": 31.2,
    "ai_traffic": {
      "total_visits": 184305,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 97.832
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.001
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.084
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.013
    },
    "engagement": {
      "bounce_rate": 0.388,
      "pages_per_visit": 5.231,
      "avg_visit_duration_seconds": 248
    },
    "global_rank": 2952,
    "mail_visits": 625396,
    "country_rank": 611,
    "top_keywords": [
      {
        "cpc": 0.46,
        "name": "staples",
        "volume": 1343430,
        "estimated_value": 1009370
      },
      {
        "cpc": 1.23,
        "name": "staples printing",
        "volume": 131780,
        "estimated_value": 72850
      },
      {
        "cpc": 0.83,
        "name": "staples near me",
        "volume": 125310,
        "estimated_value": 50360
      },
      {
        "cpc": 0.87,
        "name": "staples careers",
        "volume": 17560,
        "estimated_value": 28220
      },
      {
        "cpc": 1.32,
        "name": "staples business cards",
        "volume": 16640,
        "estimated_value": 16990
      }
    ],
    "traffic_band": "major",
    "category_rank": 3,
    "direct_visits": 3257875,
    "search_visits": 7999246,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 363602,
    "top_countries": {
      "CA": 0.013,
      "CN": 0.001,
      "RU": 0.001,
      "US": 0.969,
      "VN": 0.001
    },
    "website_title": "Staples - Deals and Shopping",
    "brand_strength": "moderate",
    "change_3mo_pct": 15.6,
    "change_mom_pct": 9.2,
    "referral_visits": 683572,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.224,
      "search": 0.55,
      "social": 0.025,
      "referral": 0.047
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.3% (~184,305 visits). Top: chatgpt.com (98%), gemini.google.com (2%), perplexity.ai (0%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Staples offers free next-day shipping with no minimum order on office supplies & furniture, ink, printing services, computers, & promotional products for business.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 70: Engagement 84/100 (25%), Volume 100/100 (20%), Brand 45/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 13/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~363,602 visits).",
    "engagement_quality_score": 84,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), CA (1%), CN (0%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~683,572 visits).",
    "search_dependency_detail": "High search dependency at 55% of total traffic.",
    "engagement_quality_detail": "High engagement (84/100) with 39% bounce rate, 5.2 pages per visit, and 248-second average duration."
  }
}

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