How Superhuman + HeyGen: turn any content into a video.
Article excerpt
How Superhuman + HeyGen: turn any content into a video. Jun 29, 2026 There's a moment most marketers know well. You're writing an email for a campaign. You know your audience, you know what you need to say, and somewhere in the back of your head, you are suppressing a realization: This would land so much better as a video. And then, almost immediately, you let the thought die. Video production used to take weeks: scripts, footage, editing, rendering, rounds of review. AI has brought that down to hours, sometimes minutes. But it still means stopping what you're doing and going somewhere else to make it. So instead, you write another paragraph and move on. It's the same story for Account Executives writing prospecting emails and Customer Success teams putting together Quarterly Business Reviews. The format that works best is always the hardest to actually make. Making videos got easier. Switching context didn't. HeyGen is a message-first AI video platform. You give it a prompt, document, or brief, and it turns that into a studio-quality video, complete with AI-generated presenters, custom voices, brand-consistent visuals, and translation into 175+ languages. Thirty-five million people use it, including more than 85% of the Fortune 100 use it. Even so, the team noticed that their most engaged customers were still creating unnecessary friction for themselves. People would...
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When Superhuman launched its agent platform, HeyGen saw an opening.
