Walmart’s Flipkart is quietly building a food delivery challenger in India

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  "company": {
    "name": "Swiggy",
    "domain": "swiggy.com"
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  "data": {
    "url": "https://techcrunch.com/2026/10/19/walmarts-flipkart-is-quietly-building-a-food-delivery-challenger-in-india/",
    "title": "Walmart’s Flipkart is quietly building a food delivery challenger in India",
    "author": "Jagmeet Singh",
    "excerpt": "Flipkart, the Walmart-owned Indian e-commerce giant, is preparing to challenge India’s food-delivery duopoly of Zomato and Swiggy. It is entering a fiercely competitive market that has defeated even previous attempts by Amazon and Google to break in. The Bengaluru-based company is testing its food-delivery service internally and has expanded the trial from a few hundred employees to upwards of 8,000, according to two people familiar with the matter. It has also deployed a dedicated fleet of riders through its logistics arm, Ekart, separate from the riders who handle its quick-commerce deliveries, as it prepares for a public launch. The employee-only service appears as a separate tab on Flipkart’s main shopping app, alongside its Minutes quick-commerce offering and travel bookings, TechCrunch has learned. It draws on restaurants listed through ONDC, a government-backed network that connects online buyers and sellers across different platforms , as well as restaurants that Flipkart signed up directly. Riders wearing jerseys bearing the “Eat-in by Minutes” branding have also begun fulfilling orders on the streets of Bengaluru, the southern Indian city where Flipkart is headquartered. As Flipkart expands its food-delivery operations, it is entering a market that the brokerage firm Bernstein estimates is growing 18% to 20% a year. Online delivery, though, still accounts for just...",
    "product": "Toing",
    "summary": "Swiggy launched Toing, a standalone app focused on budget-friendly meals.",
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    "image_url": "https://techcrunch.com/wp-content/uploads/2022/12/GettyImages-649365936.jpg?resize=1200,800",
    "confidence": 0.9,
    "product_data": {
      "name": "Toing",
      "full_text": "Toing , a separate app aimed at customers looking for cheaper meals",
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    "product_tags": [
      "online_technology",
      "general_technology",
      "mobile"
    ],
    "published_at": "2026-10-20T02:00:00Z",
    "article_sentence": "Meanwhile, Swiggy has launched Toing , a separate app aimed at customers looking for cheaper meals."
  }
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