T. ROWE PRICE STUDY FINDS DC CONSULTANTS AND ADVISORS ARE MOVING FROM AI EXPLORATION TO EXECUTION, WHILE PRIVATE ASSETS AND PERSONALIZATION GAIN MOMENTUM
Article excerpt
Highlighted: the sentence this signal was extracted from
Sixth annual Defined Contribution Consultant Study captures views from leading consultant and advisory firms representing more than $10 trillion in DC plan assets BALTIMORE, Sept. 16, 2026 /PRNewswire/ -- T. Rowe Price, a global asset management firm and a leader in retirement, today released findings from its sixth annual Defined Contribution (DC) Consultant Study. The research captures perspectives from three dozen leading consultant and advisory firms on key retirement trends, including artificial intelligence (AI) adoption moving rapidly from evaluation to execution, growing expectations for private asset implementation in DC plans, and greater emphasis on pairing advice and personalization to support participants as their retirement needs grow more complex. Firms taking part in the survey represent more than 160,000 DC plan sponsor clients and $10.3 trillion in DC plan assets under advisement, reflecting approximately 72% of the total DC plan market. The study was fielded between January 12, 2026, and March 11, 2026. "At T. Rowe Price, our research is driven by a spirit of curiosity and a commitment to uncovering deeper insights," said Jessica Sclafani, head of the Retirement Strategist Team at T. Rowe Price. "Our annual DC Consultant Study helps us keep a pulse on current perspectives, as well as where the industry is headed. By capturing the insights of leading...
Keep reading with a free account
The rest of this article, and every signal for T. Rowe Price, is in your free account.
