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T. Rowe PriceLaunch

T. ROWE PRICE STUDY FINDS DC CONSULTANTS AND ADVISORS ARE MOVING FROM AI EXPLORATION TO EXECUTION, WHILE PRIVATE ASSETS AND PERSONALIZATION GAIN MOMENTUM

What happened

T. Rowe Price has released its sixth annual Defined Contribution (DC) Consultant Study, which captures perspectives from leading consultant and advisory firms on key retirement trends.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Sixth annual Defined Contribution Consultant Study captures views from leading consultant and advisory firms representing more than $10 trillion in DC plan assets BALTIMORE, Sept. 16, 2026 /PRNewswire/ -- T. Rowe Price, a global asset management firm and a leader in retirement, today released findings from its sixth annual Defined Contribution (DC) Consultant Study. The research captures perspectives from three dozen leading consultant and advisory firms on key retirement trends, including artificial intelligence (AI) adoption moving rapidly from evaluation to execution, growing expectations for private asset implementation in DC plans, and greater emphasis on pairing advice and personalization to support participants as their retirement needs grow more complex. Firms taking part in the survey represent more than 160,000 DC plan sponsor clients and $10.3 trillion in DC plan assets under advisement, reflecting approximately 72% of the total DC plan market. The study was fielded between January 12, 2026, and March 11, 2026. "At T. Rowe Price, our research is driven by a spirit of curiosity and a commitment to uncovering deeper insights," said Jessica Sclafani, head of the Retirement Strategist Team at T. Rowe Price. "Our annual DC Consultant Study helps us keep a pulse on current perspectives, as well as where the industry is headed. By capturing the insights of leading...

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Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Defined Contribution (DC) Consultant Study
Takes effect
Sep 16, 2026
Location
Baltimore, Maryland, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • report

Extraction

Confidence
90%
Detected
Sep 16, 2026
signal_type
news
signal_subtype
launches

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d5bc2dcf-ff38-b274-1d2d-3adbe03c810f returns this record as JSON. POST /v1/companies/enrich returns every signal for troweprice.com.

{
  "signal_id": "d5bc2dcf-ff38-b274-1d2d-3adbe03c810f",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-16T17:30:00+00:00",
  "company": {
    "name": "T. Rowe Price",
    "domain": "troweprice.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/t-rowe-price-study-finds-dc-consultants-and-advisors-are-moving-from-ai-exploration-to-execution-while-private-assets-and-personalization-gain-momentum-302880977.html",
    "title": "T. ROWE PRICE STUDY FINDS DC CONSULTANTS AND ADVISORS ARE MOVING FROM AI EXPLORATION TO EXECUTION, WHILE PRIVATE ASSETS AND PERSONALIZATION GAIN MOMENTUM",
    "excerpt": "Sixth annual Defined Contribution Consultant Study captures views from leading consultant and advisory firms representing more than $10 trillion in DC plan assets BALTIMORE , Sept. 16, 2026 /PRNewswire/ -- T. Rowe Price, a global asset management firm and a leader in retirement, today released findings from its sixth annual Defined Contribution (DC) Consultant Study. The research captures perspectives from three dozen leading consultant and advisory firms on key retirement trends, including artificial intelligence (AI) adoption moving rapidly from evaluation to execution, growing expectations for private asset implementation in DC plans, and greater emphasis on pairing advice and personalization to support participants as their retirement needs grow more complex. Firms taking part in the survey represent more than 160,000 DC plan sponsor clients and $10.3 trillion in DC plan assets under advisement, reflecting approximately 72% of the total DC plan market. The study was fielded between January 12, 2026, and March 11, 2026. \"At T. Rowe Price, our research is driven by a spirit of curiosity and a commitment to uncovering deeper insights,\" said Jessica Sclafani, head of the Retirement Strategist Team at T. Rowe Price. \"Our annual DC Consultant Study helps us keep a pulse on current perspectives, as well as where the industry is headed. By capturing the insights of leading...",
    "product": "Defined Contribution (DC) Consultant Study",
    "summary": "T. Rowe Price has released its sixth annual Defined Contribution (DC) Consultant Study, which captures perspectives from leading consultant and advisory firms on key retirement trends.",
    "location": "Baltimore, Maryland, USA",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS679616/T-Rowe-Price-Logo.jpg?id=OA2953445&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Defined Contribution (DC) Consultant Study",
      "full_text": "sixth annual Defined Contribution (DC) Consultant Study",
      "fuzzy_match": false
    },
    "product_tags": [
      "report"
    ],
    "published_at": "2026-09-16T17:30:00Z",
    "location_data": [
      {
        "city": "Baltimore",
        "state": "Maryland",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-16",
    "article_sentence": "T. Rowe Price, a global asset management firm and a leader in retirement, today released findings from its sixth annual Defined Contribution (DC) Consultant Study."
  }
}

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