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ToyotaRevenue

As Toyota RAV4 Plug-In Surges, GM Eyes A Chevy Volt Sequel

What happened

Toyota's hybrid vehicle sales increased by 12.7% to 718,863 units in the first half of 2026, up from 637,794 in the same period last year.

Source

forbes.comAug 23, 2026By Brooke Crothers, Contributor

As Toyota RAV4 Plug-In Surges, GM Eyes A Chevy Volt Sequel

Article excerpt

By Brooke Crothers, Contributor. Is GM’s EV Kill List Getting Too Long? General Motors has a bad habit of killing groundbreaking electric vehicles. Seminal EVs that met an early death include the EV1 (killed circa 2003), the Chevy Volt (killed 2019), and now the resurrected Chevy Bolt (first killed in 2023) is headed for the boneyard by mid-2027. To recap: “We are evaluating plug-in hybrids. We have plans to do some,” GM CEO Mary Barra said on January 12, 2026 in remarks to the Automotive Press Association, as reported by Automotive News. “Yes, we are developing hybrids but we haven’t gone into a lot of detail at this point," Stuart Fowle, Senior Director, GM Global Technology and Innovation Communications, told me this past week. "Our priority is battery costs, charging and other factors that will get people to the end goal of EVs faster, understanding that some drivers need a bridge,” he added, confirming Barra’s earlier comments. GM has a new PHEV that it is selling in China under the joint SAIC-GM Wuling brand but nothing in the U.S. since the 2019 discontinued Volt. Oh, the irony. GM invented the mass-market plug-in hybrid with the Volt (I owned a 2013 Volt). And now Toyota – heretofore an EV laggard – is picking up where GM left off and going gangbusters with RAV4 PHEV in the U.S. market. Sales of the compact crossover climbed 64% year-to-date through July 2026, as...

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Extracted from this sentence

Total Toyota hybrid sales were 718,863 through the first half of this year, up from 637,794 last year, a 12.7% increase.

Extracted by Autobound

From the Signal API record
Event
Revenue

What this signalsRevenue results often set the next budget cycle.

More revenue signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Aug 23, 2026
signal_type
news
signal_subtype
has_revenue

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e87910bb-dd40-c295-ed6d-98e366145549 returns this record as JSON. POST /v1/companies/enrich returns every signal for toyota.com.

{
  "signal_id": "e87910bb-dd40-c295-ed6d-98e366145549",
  "signal_type": "news",
  "signal_subtype": "has_revenue",
  "detected_at": "2026-08-23T15:50:01+00:00",
  "company": {
    "name": "Toyota",
    "domain": "toyota.com"
  },
  "data": {
    "url": "https://www.forbes.com/sites/brookecrothers/2026/08/23/as-toyota-rav4-plug-in-surges-gm-eyes-a-chevy-volt-sequel/",
    "title": "As Toyota RAV4 Plug-In Surges, GM Eyes A Chevy Volt Sequel",
    "author": "Brooke Crothers, Contributor",
    "excerpt": "By Brooke Crothers , Contributor. Is GM’s EV Kill List Getting Too Long? General Motors has a bad habit of killing groundbreaking electric vehicles. Seminal EVs that met an early death include the EV1 (killed circa 2003), the Chevy Volt (killed 2019), and now the resurrected Chevy Bolt (first killed in 2023) is headed for the boneyard by mid-2027. To recap: “We are evaluating plug-in hybrids. We have plans to do some,” GM CEO Mary Barra said on January 12, 2026 in remarks to the Automotive Press Association, as reported by Automotive News . “Yes, we are developing hybrids but we haven’t gone into a lot of detail at this point,\" Stuart Fowle, Senior Director, GM Global Technology and Innovation Communications, told me this past week. \"Our priority is battery costs, charging and other factors that will get people to the end goal of EVs faster, understanding that some drivers need a bridge,” he added, confirming Barra’s earlier comments. GM has a new PHEV that it is selling in China under the joint SAIC-GM Wuling brand but nothing in the U.S. since the 2019 discontinued Volt. Oh, the irony. GM invented the mass-market plug-in hybrid with the Volt (I owned a 2013 Volt). And now Toyota – heretofore an EV laggard – is picking up where GM left off and going gangbusters with RAV4 PHEV in the U.S. market. Sales of the compact crossover climbed 64% year-to-date through July 2026, as...",
    "summary": "Toyota's hybrid vehicle sales increased by 12.7% to 718,863 units in the first half of 2026, up from 637,794 in the same period last year.",
    "planning": false,
    "image_url": "https://imageio.forbes.com/specials-images/imageserve/6a8a07eaf066a549c9f0f010/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds",
    "confidence": 0.9,
    "published_at": "2026-08-23T15:50:01Z",
    "article_sentence": "Total Toyota hybrid sales were 718,863 through the first half of this year, up from 637,794 last year, a 12.7% increase."
  }
}

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