TOYOTA AND 3X LATIN GRAMMY-NOMINATED ARTIST ÁLVARO DÍAZ PARTNER TO CELEBRATE MUSIC AND CULTURE
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Exclusive artwork inspired by Diaz's OMAKASE album and a special Toyota Music Den performance at Lollapalooza bring fans closer to the artist's creative journey PLANO, Texas, July 30, 2026 /PRNewswire/ -- Toyota is partnering with 3x Latin Grammy-nominated Puerto Rican artist Álvaro Díaz to celebrate music discovery, cultural connections and fan engagement through a series of exclusive artwork inspired by his latest album, OMAKASE. The collaboration brings together Toyota's Japanese heritage and Díaz's creative vision, which blends Japanese and Puerto Rican influences throughout the album. Conceived as a curated experience inspired by the Japanese dining tradition in which a chef guides guests through a personalized journey, OMAKASE explores the intersection of cultures, creativity and discovery. It debuted at No. 1 on Spotify's Top Albums Debut Global chart and reached No. 1 in over 16 countries on Apple Music. To date it has surpassed 200 million global streams. The album's themes made Toyota a natural partner to help connect fans with Díaz's music and artistic journey. "At Toyota, we're passionate about helping fans discover the artists and cultural movements shaping what's next in music," said Paul Doleshal, general manager, motorsports and sponsorships, Toyota. "We're thrilled to work with Álvaro Díaz, whose creativity, ambition and originality make him an exciting...
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Earlier this year, Toyota introduced OMAKASE to fans during a listening experience at Sueños Music Festival, also in Chicago, and will continue the partnership through additional projects, including Sounds of the Road , presented by Toyota and SiriusXM.
