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ToyotaTraffic snapshot

toyota.com received 24M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~109,281 visits). Top: chatgpt.com (92%), gemini.google.com (7%), perplexity.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
24,367,475
Month over month
+8.8%
3-month change
+3.3%
Global rank
1,647
Top country
US (91%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
355
Category rank
1
Change, 3 months
+3.3%
Change, month over month
+8.8%
Digital health score
72

Details

Measured month
Jul 2026
Category
vehicles/makes_and_models
Mail visits
755,392
Traffic band
Major
Direct visits
7,748,857
Search visits
10,429,279
Small website
No
Snapshot date
Jul 1, 2026
Social visits
877,229
Website title
Welcome
Brand strength
Moderate
Referral visits
1,096,536
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~109,281 visits). Top: chatgpt.com (92%), gemini.google.com (7%), perplexity.ai (1%).
Geo concentration
Highly concentrated
Referral strength
Weak
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/74e0b45a-c4e2-40ba-90eb-a814ce9dad17 returns this record as JSON. POST /v1/companies/enrich returns every signal for toyota.com.

{
  "signal_id": "74e0b45a-c4e2-40ba-90eb-a814ce9dad17",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:46:46.825+00:00",
  "company": {
    "name": "Toyota",
    "domain": "toyota.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "toyota.com received 24M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 23596876,
      "2026-06-01": 22399441,
      "2026-07-01": 24367475
    },
    "category": "vehicles/makes_and_models",
    "relevance": 29.9,
    "ai_traffic": {
      "total_visits": 109281,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.708
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.012
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.28
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.445,
      "pages_per_visit": 5.954,
      "avg_visit_duration_seconds": 260
    },
    "global_rank": 1647,
    "mail_visits": 755392,
    "country_rank": 355,
    "top_keywords": [
      {
        "cpc": 0.44,
        "name": "toyota",
        "volume": 2128320,
        "estimated_value": 1055490
      },
      {
        "cpc": 1.06,
        "name": "toyota camry",
        "volume": 283990,
        "estimated_value": 90580
      },
      {
        "cpc": 0.9,
        "name": "toyota rav4",
        "volume": 306110,
        "estimated_value": 88530
      },
      {
        "cpc": 1.71,
        "name": "toyota tacoma",
        "volume": 144450,
        "estimated_value": 68380
      },
      {
        "cpc": 1.42,
        "name": "toyota highlander",
        "volume": 117690,
        "estimated_value": 59290
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 7748857,
    "search_visits": 10429279,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 877229,
    "top_countries": {
      "CA": 0.022,
      "IN": 0.004,
      "MX": 0.013,
      "RU": 0.004,
      "US": 0.907
    },
    "website_title": "Welcome",
    "brand_strength": "moderate",
    "change_3mo_pct": 3.3,
    "change_mom_pct": 8.8,
    "referral_visits": 1096536,
    "traffic_sources": {
      "mail": 0.031,
      "paid": 0,
      "direct": 0.318,
      "search": 0.428,
      "social": 0.036,
      "referral": 0.045
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~109,281 visits). Top: chatgpt.com (92%), gemini.google.com (7%), perplexity.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 72: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~877,229 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Highly concentrated traffic: US (91%), CA (2%), MX (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~1,096,536 visits).",
    "search_dependency_detail": "Moderate search dependency at 43% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 45% bounce rate, 6 pages per visit, and 260-second average duration."
  }
}

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