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Toys R UsPartnership

Toys"R"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season

What happened

Toys"R"Us is partnering with Go! Retail Group to open 120 new standalone stores across the United States this holiday season.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Landmark Expansion with Go! Retail Group Brings Toys"R"Us to More Customers Across America, Alongside New Store Experiences and Growing Travel Retail Footprint NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Toys"R"Us ® , the world's leading authority in toys and play, today announced a major U.S. retail expansion, with 120 standalone Toys"R"Us stores opening across the country this holiday season in partnership with Go! Retail Group . The nationwide rollout marks a major milestone in the continued growth of Toys"R"Us in the United States, with 160 standalone stores set to be open across the country by the holiday season. The new stores expand the brand's existing U.S. retail footprint, which includes 40 standalone stores and Toys"R"Us shops inside Macy's stores nationwide, giving customers more ways and more places than ever to shop and experience Toys"R"Us. "This is a major moment for Toys"R"Us as we significantly expand our presence across the United States," said Jamie Uitdenhowen, Executive Vice President of Toys"R"Us at WHP Global. "Together with our incredible partners, we are growing Toys"R"Us in unique ways to meet customers wherever they are, whether that's at a standalone store in their hometown, inside Macy's, at the airport or at a Navy Exchange. Toys"R"Us has always been a place for discovery, and we're building on that legacy by bringing customers the hottest toys...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Location
United States

Companies

  • Go! Retail GroupPartnergoretailgroup.com

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 17, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/40ba059c-c3af-36a4-107c-0ab5a47ec2ff returns this record as JSON. POST /v1/companies/enrich returns every signal for toysrus.com.

{
  "signal_id": "40ba059c-c3af-36a4-107c-0ab5a47ec2ff",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-17T13:52:00+00:00",
  "company": {
    "name": "Toys R Us",
    "domain": "toysrus.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/toysrus-announces-major-us-expansion-with-120-new-standalone-stores-opening-this-holiday-season-302882103.html",
    "title": "Toys\"R\"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season",
    "excerpt": "Landmark Expansion with Go! Retail Group Brings Toys\"R\"Us to More Customers Across America, Alongside New Store Experiences and Growing Travel Retail Footprint NEW YORK , Sept. 17, 2026 /PRNewswire/ -- Toys\"R\"Us ® , the world's leading authority in toys and play, today announced a major U.S. retail expansion, with 120 standalone Toys\"R\"Us stores opening across the country this holiday season in partnership with Go! Retail Group . The nationwide rollout marks a major milestone in the continued growth of Toys\"R\"Us in the United States, with 160 standalone stores set to be open across the country by the holiday season. The new stores expand the brand's existing U.S. retail footprint, which includes 40 standalone stores and Toys\"R\"Us shops inside Macy's stores nationwide , giving customers more ways and more places than ever to shop and experience Toys\"R\"Us. \"This is a major moment for Toys\"R\"Us as we significantly expand our presence across the United States,\" said Jamie Uitdenhowen, Executive Vice President of Toys\"R\"Us at WHP Global . \"Together with our incredible partners, we are growing Toys\"R\"Us in unique ways to meet customers wherever they are, whether that's at a standalone store in their hometown, inside Macy's, at the airport or at a Navy Exchange. Toys\"R\"Us has always been a place for discovery, and we're building on that legacy by bringing customers the hottest toys...",
    "summary": "Toys\"R\"Us is partnering with Go! Retail Group to open 120 new standalone stores across the United States this holiday season.",
    "location": "United States",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1990736/Toys-R-Us-store-in-San-Marcos.jpg?id=OA2955445&p=facebook",
    "confidence": 0.9,
    "published_at": "2026-09-17T13:52:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Toys\"R\"Us ® , the world's leading authority in toys and play, today announced a major U.S. retail expansion, with 120 standalone Toys\"R\"Us stores opening across the country this holiday season in partnership with Go! Retail Group .",
    "related_company_name": "Go! Retail Group",
    "related_company_domain": "goretailgroup.com"
  }
}

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