Toys"R"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season
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Landmark Expansion with Go! Retail Group Brings Toys"R"Us to More Customers Across America, Alongside New Store Experiences and Growing Travel Retail Footprint NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Toys"R"Us ® , the world's leading authority in toys and play, today announced a major U.S. retail expansion, with 120 standalone Toys"R"Us stores opening across the country this holiday season in partnership with Go! Retail Group . The nationwide rollout marks a major milestone in the continued growth of Toys"R"Us in the United States, with 160 standalone stores set to be open across the country by the holiday season. The new stores expand the brand's existing U.S. retail footprint, which includes 40 standalone stores and Toys"R"Us shops inside Macy's stores nationwide, giving customers more ways and more places than ever to shop and experience Toys"R"Us. "This is a major moment for Toys"R"Us as we significantly expand our presence across the United States," said Jamie Uitdenhowen, Executive Vice President of Toys"R"Us at WHP Global. "Together with our incredible partners, we are growing Toys"R"Us in unique ways to meet customers wherever they are, whether that's at a standalone store in their hometown, inside Macy's, at the airport or at a Navy Exchange. Toys"R"Us has always been a place for discovery, and we're building on that legacy by bringing customers the hottest toys...
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