Uber is monetizing its vast user data and network through a dedicated advertising division, signaling investment in ad-tech and data analytics capabilities. This initiative provides brands with new ways to reach consumers at relevant points throughout their transactions on the Uber platform.
Filing excerpt
We are also utilizing our data and scale to offer marketplace-centric advertising to connect merchants and brands with our platform network and unlocking cross-platform advertising formats.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kproductLaunchGet every 10-K signal for Uber and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Uber this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/718c20b1-ae3a-4830-a14c-d6b4f340daf1 returns this record as JSON. POST /v1/companies/enrich returns every signal for uber.com.
{
"signal_id": "718c20b1-ae3a-4830-a14c-d6b4f340daf1",
"signal_type": "sec-10k",
"signal_subtype": "productLaunch",
"detected_at": "2026-02-17T06:28:52.126+00:00",
"company": {
"name": "Uber",
"domain": "uber.com"
},
"data": {
"detail": "Uber is monetizing its vast user data and network through a dedicated advertising division, signaling investment in ad-tech and data analytics capabilities. This initiative provides brands with new ways to reach consumers at relevant points throughout their transactions on the Uber platform.",
"summary": "Uber focuses on new revenue stream with launch of advertising division and 'Journey Ads'",
"excerpts": "We are also utilizing our data and scale to offer marketplace-centric advertising to connect merchants and brands with our platform network and unlocking cross-platform advertising formats.",
"relevance": 0.7,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1543151/000154315126000015/uber-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Go-to-market support",
"signal_category": "strategic"
}
}
curl https://signals.autobound.ai/v1/signals/718c20b1-ae3a-4830-a14c-d6b4f340daf1 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"uber.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.