The company is building out its advertising offerings, including providing comprehensive reporting and analysis to brands. This initiative creates a need for advanced ad tech, data analytics platforms, and data management tools to support this growing revenue stream.
Filing excerpt
We are also utilizing our data and scale to offer marketplace-centric advertising to connect merchants and brands with our platform network and unlocking cross-platform advertising formats.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kdataInvestmentGet every 10-K signal for Uber and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/944ae96e-4fe6-425a-863c-046952f7a0a9 returns this record as JSON. POST /v1/companies/enrich returns every signal for uber.com.
{
"signal_id": "944ae96e-4fe6-425a-863c-046952f7a0a9",
"signal_type": "sec-10k",
"signal_subtype": "dataInvestment",
"detected_at": "2026-02-17T06:28:52.126+00:00",
"company": {
"name": "Uber",
"domain": "uber.com"
},
"data": {
"detail": "The company is building out its advertising offerings, including providing comprehensive reporting and analysis to brands. This initiative creates a need for advanced ad tech, data analytics platforms, and data management tools to support this growing revenue stream.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Uber is expanding its advertising division by leveraging platform data and analytics.",
"excerpts": "We are also utilizing our data and scale to offer marketplace-centric advertising to connect merchants and brands with our platform network and unlocking cross-platform advertising formats.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1543151/000154315126000015/uber-20251231.htm",
"filing_date": "2026-02-13",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Target for data vendors",
"signal_category": "technology"
}
}
curl https://signals.autobound.ai/v1/signals/944ae96e-4fe6-425a-863c-046952f7a0a9 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"uber.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.