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Uber8-K: CMO change

CMO Jill Hazelbaker promoted to President, creating a potential marketing leadership vacancy at Uber.

What happened

With Jill Hazelbaker moving from CMO to a new presidential role, Uber will likely be searching for a new marketing chief.

Source

SEC EDGARMay 11, 2026

Current report (Form 8-K)

Uber 8-K

Filing excerpt

Jill Hazelbaker, currently Chief Marketing Officer and Senior Vice President, Communications & Public Policy, will assume a new role of President & Chief Corporate Affairs Officer, effective immediately.

sec.gov/Archives/edgar/data/1543151/000155278126000320/e26247_uber-8k...Read the full source

Other signals in this filing (3)

Extracted by Autobound

From the Signal API record
Signal
8-K: CMO change

What this signalsFilings often name leadership changes, deals and spending plans.

Form
8-K
Filed
May 11, 2026

The full record

From the Signal API record

Details

CIK
1543151
Accession number
0001552781-26-000320
Timeframe
Immediate
Filing year
2026
Why it matters
Martech stack review
Signal category
Leadership

Topics and mentions

Vendors

  • Google
  • Snap Inc.

Regions named

  • global

Extraction

Confidence
Medium
Relevance
80%
Sentiment
Neutral
Detected
May 12, 2026
signal_type
sec-8k
signal_subtype
cmoChange

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The API returns more than this page shows

This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b8e83213-175c-4c2a-90b1-6b7777bf4aa3 returns this record as JSON. POST /v1/companies/enrich returns every signal for uber.com.

{
  "signal_id": "b8e83213-175c-4c2a-90b1-6b7777bf4aa3",
  "signal_type": "sec-8k",
  "signal_subtype": "cmoChange",
  "detected_at": "2026-05-12T09:24:50.633+00:00",
  "company": {
    "name": "Uber",
    "domain": "uber.com"
  },
  "data": {
    "detail": "With Jill Hazelbaker moving from CMO to a new presidential role, Uber will likely be searching for a new marketing chief. This transition period is a prime time for marketing technology, advertising, and brand strategy vendors to engage as new leadership will re-evaluate the marketing stack and agency relationships.",
    "metrics": {
      "timeframe": "immediate"
    },
    "summary": "CMO Jill Hazelbaker promoted to President, creating a potential marketing leadership vacancy at Uber.",
    "excerpts": "Jill Hazelbaker, currently Chief Marketing Officer and Senior Vice President, Communications & Public Policy, will assume a new role of President & Chief Corporate Affairs Officer, effective immediately.",
    "relevance": 0.8,
    "sentiment": "neutral",
    "confidence": "medium",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1543151/000155278126000320/e26247_uber-8k.htm",
    "filing_date": "2026-05-11",
    "filing_year": 2026,
    "sales_relevance": "Martech stack review",
    "signal_category": "leadership",
    "regions_mentioned": [
      "global"
    ],
    "vendors_mentioned": [
      "Google",
      "Snap Inc."
    ]
  }
}

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