ubisoft.com traffic declined 17% to 12M monthly visits.
What happened
Minimal AI traffic at 0.5% (~53,770 visits). Top: chatgpt.com (79%), perplexity.ai (13%), gemini.google.com (7%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 11,736,004
- Month over month
- -17.2%
- 3-month change
- -15.8%
- Global rank
- 3,815
- Top country
- US (25%)
- Trend
- Fluctuating
More from Ubisoft
- X (Twitter)Ubisoft announces The Crew Motorfest Showcase 2026 for September 17, revealing future plans.X (Twitter)
- PartnershipAs Sony phases out physical games, Ubisoft teams up with Xbox to make digital copies of your libraryPartnership
- GlassdoorReviews indicate employees are leaving due to financial difficulties and poor managementGlassdoor
- LayoffUbisoft stock holds steady as union strike call and job cuts raise questionsLayoff
- LaunchUbisoft unveils Player Council for gamers to participate in PC game development processLaunch
- RedditA commenter praises the design of Ubisoft's emails as "top-notch" while simultaneously criticizing the company itself, describing it as "shitty."Reddit
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The full record
From the Signal API recordNumbers
- Country rank
- 2,635
- Category rank
- 76
- Change, 3 months
- -15.8%
- Change, month over month
- -17.2%
- Digital health score
- 75
Details
- Measured month
- Jun 2026
- Category
- games/video_games_consoles_and_accessories
- Mail visits
- 575,064
- Traffic band
- Major
- Direct visits
- 3,743,785
- Search visits
- 5,609,810
- Small website
- No
- Snapshot date
- Jun 1, 2026
- Social visits
- 833,256
- Website title
- Tom Clancy's Rainbow Six Siege | Ubisoft (CA)
- Brand strength
- Moderate
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.5% (~53,770 visits). Top: chatgpt.com (79%), perplexity.ai (13%), gemini.google.com (7%), claude.ai (0%).
- Geo concentration
- Moderately concentrated
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- Official Website. Master the art of destruction and gadgetry in Tom Clancy’s Rainbow Six Siege. Face intense close quarters combat, high lethality, tactical decision making, team play, and explosive action within every moment. Available on...
- Country rank country
- US
- Digital health label
- Excellent
- Brand strength detail
- Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 3/5.
- Digital health detail
- Score 75: Engagement 72/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).
- Social traffic detail
- Moderate social traffic at 7% of total visits (~833,256 visits).
- Engagement quality score
- 72
Extraction
- Detected
- Jul 16, 2026
- signal_type
seo-traffic- signal_subtype
trafficDecline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/ca37eb08-38ef-4ae2-8fb1-93a2b1a4fc10 returns this record as JSON. POST /v1/companies/enrich returns every signal for ubisoft.com.
{
"signal_id": "ca37eb08-38ef-4ae2-8fb1-93a2b1a4fc10",
"signal_type": "seo-traffic",
"signal_subtype": "trafficDecline",
"detected_at": "2026-07-16T05:45:17.799+00:00",
"company": {
"name": "Ubisoft",
"domain": "ubisoft.com"
},
"data": {
"trend": "fluctuating",
"summary": "ubisoft.com traffic declined 17% to 12M monthly visits.",
"traffic": {
"2026-04-01": 13935916,
"2026-05-01": 14166891,
"2026-06-01": 11736004
},
"category": "games/video_games_consoles_and_accessories",
"relevance": 58.3,
"ai_traffic": {
"total_visits": 53770,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 78.538
},
{
"name": "perplexity.ai",
"rank": 2,
"share": 13.322
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 7.291
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.005
},
"engagement": {
"bounce_rate": 0.404,
"pages_per_visit": 4.707,
"avg_visit_duration_seconds": 176
},
"global_rank": 3815,
"mail_visits": 575064,
"country_rank": 2635,
"top_keywords": [
{
"cpc": 0.32,
"name": "ubisoft",
"volume": 952130,
"estimated_value": 1177600
},
{
"cpc": 0.36,
"name": "ubisoft connect",
"volume": 293280,
"estimated_value": 460320
},
{
"cpc": 2,
"name": "r6 marketplace",
"volume": 147730,
"estimated_value": 219670
},
{
"cpc": 0.34,
"name": "ubisoft login",
"volume": 38930,
"estimated_value": 65430
},
{
"cpc": 0.4,
"name": "uplay",
"volume": 69590,
"estimated_value": 63840
}
],
"traffic_band": "major",
"category_rank": 76,
"direct_visits": 3743785,
"search_visits": 5609810,
"small_website": false,
"snapshot_date": "2026-06-01T00:00:00+00:00",
"social_visits": 833256,
"top_countries": {
"BR": 0.053,
"DE": 0.068,
"GB": 0.047,
"RU": 0.056,
"US": 0.253
},
"website_title": "Tom Clancy's Rainbow Six Siege | Ubisoft (CA)",
"brand_strength": "moderate",
"change_3mo_pct": -15.8,
"change_mom_pct": -17.2,
"referral_visits": 833256,
"traffic_sources": {
"mail": 0.049,
"paid": 0,
"direct": 0.319,
"search": 0.478,
"social": 0.071,
"referral": 0.071
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.5% (~53,770 visits). Top: chatgpt.com (79%), perplexity.ai (13%), gemini.google.com (7%), claude.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "Official Website. Master the art of destruction and gadgetry in Tom Clancy’s Rainbow Six Siege. Face intense close quarters combat, high lethality, tactical decision making, team play, and explosive action within every moment. Available on PC, PS5, PS4, Xbox Series X|S and Xbox One.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 75,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 75: Engagement 72/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 7% of total visits (~833,256 visits).",
"engagement_quality_score": 72,
"geo_concentration_detail": "Moderately concentrated traffic: US (25%), DE (7%), RU (6%).",
"referral_strength_detail": "Moderate referral strength at 7% of traffic (~833,256 visits).",
"search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
"engagement_quality_detail": "High engagement (72/100) with 40% bounce rate, 4.7 pages per visit, and 176-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/ca37eb08-38ef-4ae2-8fb1-93a2b1a4fc10 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ubisoft.com","limit":20}'Long text fields are shortened on this page.
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