The Art Basel and UBS Survey of Collecting Reveals Generation Z as the Highest Spenders on Art

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    "title": "The Art Basel and UBS Survey of Collecting Reveals Generation Z as the Highest Spenders on Art",
    "excerpt": "This year's survey explores how high-net-worth collectors begin forming their collections, highlighting family influence, increased purchasing activity among younger generations, evolving attitudes toward privacy, and the growing use of digital and AI-driven tools to research their acquisitions. ZURICH, October 8, 2026 /PRNewswire/ -- The 2026 Art Basel and UBS Survey of Global Collecting, authored by Arts Economics, provides new insights into the evolving behaviors and motivations of high-net-worth collectors. Conducted by Arts Economics in partnership with UBS, the survey is based on responses from 3,100 high-net-worth individuals across 10 key markets: the United States, the United Kingdom, mainland China, Hong Kong, France, Australia, Germany, Japan, Brazil, and Singapore. Dr. Clare McAndrew, founder of Arts Economics: \"This research has allowed us to go beyond what high-net-worth collectors buy to analyze how they use their collections and what they truly value about owning art. Attitudes toward privacy and access have varied considerably, challenging some established assumptions. Many acquisitions are driven less by the conspicuous consumption traditionally associated with this market, and more by the desire to establish bonds within close circles, where status derives less from price than from rarity, provenance, originality, and discovery. Restricting access to a...",
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