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UBSTraffic snapshot

ubs.com received 7M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.9% (~60,011 visits). Top: chatgpt.com (89%), gemini.google.com (2%), claude.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
7,021,689
Month over month
+0.4%
3-month change
-2.1%
Global rank
5,812
Top country
CH (37%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
61
Category rank
1
Change, 3 months
-2.1%
Change, month over month
+0.4%
Digital health score
86

Details

Measured month
Sep 2026
Category
finance/finance
Mail visits
266,824
Traffic band
Established
Direct visits
3,826,821
Search visits
1,959,051
Small website
No
Snapshot date
Sep 1, 2026
Social visits
442,366
Website title
Standard di comunicazione ISO 20022
Brand strength
Strong
Referral visits
358,106
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.9% (~60,011 visits). Top: chatgpt.com (89%), gemini.google.com (2%), claude.ai (1%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
Lo standard internazionale per lo scambio elettronico di dati nel traffico dei pagamenti
Country rank country
CH
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/98567d37-f388-4d97-ad5c-5c195dd0aa12 returns this record as JSON. POST /v1/companies/enrich returns every signal for ubs.com.

{
  "signal_id": "98567d37-f388-4d97-ad5c-5c195dd0aa12",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:57:54.229+00:00",
  "company": {
    "name": "UBS",
    "domain": "ubs.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "ubs.com received 7M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 7175300,
      "2026-08-01": 6995378,
      "2026-09-01": 7021689
    },
    "category": "finance/finance",
    "relevance": 1.1,
    "ai_traffic": {
      "total_visits": 60011,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 89.087
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.72
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.715
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.264,
      "pages_per_visit": 6.793,
      "avg_visit_duration_seconds": 275
    },
    "global_rank": 5812,
    "mail_visits": 266824,
    "country_rank": 61,
    "top_keywords": [
      {
        "cpc": 1.06,
        "name": "ubs",
        "volume": 346070,
        "estimated_value": 240840
      },
      {
        "cpc": 1.32,
        "name": "ubs login",
        "volume": 78240,
        "estimated_value": 100750
      },
      {
        "cpc": 1.6,
        "name": "ubs careers",
        "volume": 30980,
        "estimated_value": 47170
      },
      {
        "cpc": 1.58,
        "name": "ubs e banking login",
        "volume": 29450,
        "estimated_value": 30570
      },
      {
        "cpc": 0.85,
        "name": "ubs e banking",
        "volume": 28270,
        "estimated_value": 29500
      }
    ],
    "traffic_band": "established",
    "category_rank": 1,
    "direct_visits": 3826821,
    "search_visits": 1959051,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 442366,
    "top_countries": {
      "CH": 0.372,
      "DE": 0.027,
      "GB": 0.072,
      "HK": 0.019,
      "US": 0.356
    },
    "website_title": "Standard di comunicazione ISO 20022",
    "brand_strength": "strong",
    "change_3mo_pct": -2.1,
    "change_mom_pct": 0.4,
    "referral_visits": 358106,
    "traffic_sources": {
      "mail": 0.038,
      "paid": 0,
      "direct": 0.545,
      "search": 0.279,
      "social": 0.063,
      "referral": 0.051
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~60,011 visits). Top: chatgpt.com (89%), gemini.google.com (2%), claude.ai (1%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Lo standard internazionale per lo scambio elettronico di dati nel traffico dei pagamenti",
    "country_rank_country": "CH",
    "digital_health_label": "excellent",
    "digital_health_score": 86,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 86: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~442,366 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Moderately concentrated traffic: CH (37%), US (36%), GB (7%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~358,106 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 26% bounce rate, 6.8 pages per visit, and 275-second average duration."
  }
}

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