Ulta Beauty Appoints PacSun CEO Brieane Olson to Board of Directors
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Ulta Beauty, Inc. (Nasdaq: ULTA) has appointed PacSun CEO Brieane Olson to its board of directors, effective Aug. 31, 2026, adding more than two decades of specialty retail, merchandising and omnichannel experience as the beauty retailer executes its Ulta Beauty Unleashed strategy. Olson will fill the board seat vacated by Kelly G. Garcia following his transition to chief technology officer at Ulta Beauty. With the appointment, the company's board will consist of 10 directors. Olson has spent much of her career managing the operational and commercial functions that shape specialty retail, including strategic planning, brand development, merchandising, digital commerce and organizational leadership. That experience gives Ulta additional board-level perspective as it manages a business spanning more than 1,500 U.S. stores, e-commerce, mobile commerce, salon services and a growing international presence. "She has extensive experience leading consumer retail organizations through periods of growth and transformation," Ulta Beauty President and CEO Kecia Steelman said. Steelman cited Olson's experience in strategy execution, talent development and long-term value creation as relevant to the company's current priorities. Olson has served as CEO of privately held specialty apparel retailer PacSun since May 2023. She has also been the company's president since June 2021 and...
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