ulta.com traffic surged 15% to 58M monthly visits.

{
  "signal_id": "666d2c5b-83d8-414f-a2c6-5d2a3b62655f",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T11:54:35.625+00:00",
  "company": {
    "name": "Ulta Beauty",
    "domain": "ulta.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "ulta.com traffic surged 15% to 58M monthly visits.",
    "traffic": {
      "2026-05-01": 47422294,
      "2026-06-01": 50564277,
      "2026-07-01": 58332519
    },
    "category": "lifestyle/beauty_and_cosmetics",
    "relevance": 52.2,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between salon-quality hair color kits and at-home permanent dye kits, and how do I choose the right one for covering gray hair and maintaining hair health?",
        "Can you recommend a step-by-step routine and best-practice tips for applying a semi-permanent hair gloss at home to add shine and tone without damaging bleached or color-treated hair?",
        "I'm deciding between lightweight hydrating shampoos and clarifying shampoos for everyday use - what are the pros and cons of each for fine, color-treated hair, and how should I alternate them to preserve color and scalp health?"
      ],
      "total_visits": 324501,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.41
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.59
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.44,
      "pages_per_visit": 5.034,
      "avg_visit_duration_seconds": 241
    },
    "global_rank": 633,
    "mail_visits": 2799961,
    "country_rank": 152,
    "top_keywords": [
      {
        "cpc": 0.68,
        "name": "ulta",
        "volume": 725470,
        "estimated_value": 1227930
      },
      {
        "cpc": 0.81,
        "name": "ulta beauty",
        "volume": 135790,
        "estimated_value": 250320
      },
      {
        "cpc": 1.21,
        "name": "ulta careers",
        "volume": 15510,
        "estimated_value": 38900
      },
      {
        "cpc": 0.76,
        "name": "ulta birthday gift",
        "volume": 16470,
        "estimated_value": 27240
      },
      {
        "cpc": 0.74,
        "name": "ulta coupon code",
        "volume": 20950,
        "estimated_value": 26570
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 16916431,
    "search_visits": 24791321,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 2508298,
    "top_countries": {
      "CA": 0.006,
      "GB": 0.002,
      "MX": 0.002,
      "NG": 0.002,
      "US": 0.963
    },
    "website_title": "Sign Up For Special Offers | Ulta.com",
    "brand_strength": "moderate",
    "change_3mo_pct": 23,
    "change_mom_pct": 15.4,
    "referral_visits": 1283315,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.29,
      "search": 0.425,
      "social": 0.043,
      "referral": 0.022
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~324,501 visits). Top: chatgpt.com (91%), gemini.google.com (9%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 70: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~2,508,298 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), CA (1%), MX (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~1,283,315 visits).",
    "search_dependency_detail": "Moderate search dependency at 43% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 44% bounce rate, 5 pages per visit, and 241-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/666d2c5b-83d8-414f-a2c6-5d2a3b62655f \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ulta.com","limit":20}'