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Union PacificTraffic decline

up.com traffic declined 12% to 475K monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
475,142
Month over month
-11.6%
3-month change
+36.1%
Global rank
111,625
Top country
US (79%)
Trend
Fluctuating

More from Union Pacific

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The full record

From the Signal API record

Numbers

Change, 3 months
+36.1%
Change, month over month
-11.6%
Digital health score
59

Details

Measured month
Feb 2026
Category
business_and_consumer_services/shipping_and_logistics
Mail visits
1,362
Traffic band
Developing
Direct visits
595,136
Search visits
671,400
Snapshot date
Feb 1, 2026
Social visits
19,066
Brand strength
Strong
Referral visits
68,093
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 44% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 59: Engagement 37/100 (25%), Volume 100/100 (20%), Brand 87/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~19,066 visits).
Engagement quality score
37
Geo concentration detail
Highly concentrated traffic: US (79%), ID (2%), IN (1%).
Referral strength detail
Moderate referral strength at 5% of traffic (~68,093 visits).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/ea6ae894-604c-4d7f-b0c9-1423b708255e returns this record as JSON. POST /v1/companies/enrich returns every signal for up.com.

{
  "signal_id": "ea6ae894-604c-4d7f-b0c9-1423b708255e",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T23:41:53.767+00:00",
  "company": {
    "name": "Union Pacific",
    "domain": "up.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "up.com traffic declined 12% to 475K monthly visits.",
    "traffic": {
      "2025-12-01": 348994,
      "2026-01-01": 537731,
      "2026-02-01": 475142
    },
    "category": "business_and_consumer_services/shipping_and_logistics",
    "relevance": 27.9,
    "engagement": {
      "bounce_rate": 0.477,
      "pages_per_visit": 2.159,
      "avg_visit_duration_seconds": 82
    },
    "global_rank": 111625,
    "mail_visits": 1362,
    "traffic_band": "developing",
    "direct_visits": 595136,
    "search_visits": 671400,
    "snapshot_date": "2026-02-01",
    "social_visits": 19066,
    "top_countries": {
      "BR": 0.011,
      "ID": 0.018,
      "IN": 0.014,
      "NG": 0.01,
      "US": 0.79
    },
    "brand_strength": "strong",
    "change_3mo_pct": 36.1,
    "change_mom_pct": -11.6,
    "referral_visits": 68093,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.004,
      "direct": 0.437,
      "search": 0.493,
      "social": 0.014,
      "referral": 0.05
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 59,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 59: Engagement 37/100 (25%), Volume 100/100 (20%), Brand 87/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~19,066 visits).",
    "engagement_quality_score": 37,
    "geo_concentration_detail": "Highly concentrated traffic: US (79%), ID (2%), IN (1%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~68,093 visits).",
    "search_dependency_detail": "Moderate search dependency at 49% of total traffic.",
    "engagement_quality_detail": "Low engagement (37/100) with 48% bounce rate, 2.2 pages per visit, and 82-second average duration."
  }
}

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