This massive hiring effort is critical to executing the 'United Next' ambitious growth agenda. Such rapid workforce expansion creates significant strain on HR operations, indicating a strong need for scalable talent acquisition, onboarding, payroll, and human capital management (HCM) systems to support growth.
Filing excerpt
The Company's continued ability to recruit, hire, develop, motivate and retain skilled personnel with industry experience and knowledge at all levels of its organization by being an employer of choice is foundational to its success in the highly competitive aviation industry, especially in light of its ambitious growth agenda under the United Next plan.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kplatformStrategyGet every 10-K signal for United Airlines and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at United Airlines this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/a6633768-a775-41f3-96fb-c63eed425b2c returns this record as JSON. POST /v1/companies/enrich returns every signal for united.com.
{
"signal_id": "a6633768-a775-41f3-96fb-c63eed425b2c",
"signal_type": "sec-10k",
"signal_subtype": "platformStrategy",
"detected_at": "2026-02-17T06:32:29.422+00:00",
"company": {
"name": "United Airlines",
"domain": "united.com"
},
"data": {
"detail": "This massive hiring effort is critical to executing the 'United Next' ambitious growth agenda. Such rapid workforce expansion creates significant strain on HR operations, indicating a strong need for scalable talent acquisition, onboarding, payroll, and human capital management (HCM) systems to support growth.",
"metrics": {
"timeframe": "current_year"
},
"summary": "UAL hired 13,100 employees in 2025 to fuel its 'United Next' growth platform.",
"excerpts": "The Company's continued ability to recruit, hire, develop, motivate and retain skilled personnel with industry experience and knowledge at all levels of its organization by being an employer of choice is foundational to its success in the highly competitive aviation industry, especially in light of its ambitious growth agenda under the United Next plan.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/100517/000010051726000023/ual-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Platform tools needed",
"signal_category": "strategic"
}
}
curl https://signals.autobound.ai/v1/signals/a6633768-a775-41f3-96fb-c63eed425b2c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"united.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.