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UpworkTraffic decline

upwork.com traffic declined 9% to 35M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
34,589,135
Month over month
-8.9%
3-month change
-3.4%
Global rank
823
Top country
US (23%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
-3.4%
Change, month over month
-8.9%
Digital health score
81

Details

Measured month
Feb 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
108,373
Traffic band
Major
Direct visits
79,437,771
Search visits
24,600,783
Snapshot date
Feb 1, 2026
Social visits
1,192,108
Brand strength
Strong
Referral visits
2,817,711
AI traffic detail
No AI traffic data available.
Geo concentration
Diversified
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 73% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 81: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 1% of total visits (~1,192,108 visits).
Engagement quality score
100
Geo concentration detail
Diversified traffic: US (23%), PK (13%), IN (9%).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/ab4b655e-5176-4e85-8e6d-32e57654304e returns this record as JSON. POST /v1/companies/enrich returns every signal for upwork.com.

{
  "signal_id": "ab4b655e-5176-4e85-8e6d-32e57654304e",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T16:41:20.606+00:00",
  "company": {
    "name": "Upwork",
    "domain": "upwork.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "upwork.com traffic declined 9% to 35M monthly visits.",
    "traffic": {
      "2025-12-01": 35822616,
      "2026-01-01": 37961743,
      "2026-02-01": 34589135
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 30.2,
    "engagement": {
      "bounce_rate": 0.209,
      "pages_per_visit": 10.656,
      "avg_visit_duration_seconds": 613
    },
    "global_rank": 823,
    "mail_visits": 108373,
    "traffic_band": "major",
    "direct_visits": 79437771,
    "search_visits": 24600783,
    "snapshot_date": "2026-02-01",
    "social_visits": 1192108,
    "top_countries": {
      "BD": 0.04,
      "IN": 0.092,
      "PH": 0.069,
      "PK": 0.132,
      "US": 0.229
    },
    "brand_strength": "strong",
    "change_3mo_pct": -3.4,
    "change_mom_pct": -8.9,
    "referral_visits": 2817711,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.002,
      "direct": 0.733,
      "search": 0.227,
      "social": 0.011,
      "referral": 0.026
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "diversified",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 73% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 81: Engagement 100/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~1,192,108 visits).",
    "engagement_quality_score": 100,
    "geo_concentration_detail": "Diversified traffic: US (23%), PK (13%), IN (9%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~2,817,711 visits).",
    "search_dependency_detail": "Low search dependency at 23% of total traffic.",
    "engagement_quality_detail": "High engagement (100/100) with 21% bounce rate, 10.7 pages per visit, and 613-second average duration."
  }
}

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