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USAATraffic snapshot

usaa.com received 22M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~69,954 visits). Top: chatgpt.com (90%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
22,416,456
Month over month
-7.4%
3-month change
+1.7%
Global rank
1,543
Top country
US (99%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
318
Category rank
4
Change, 3 months
+1.7%
Change, month over month
-7.4%
Digital health score
84

Details

Measured month
Aug 2026
Category
finance/insurance
Mail visits
1,457,070
Traffic band
Major
Direct visits
13,875,786
Search visits
4,483,291
Small website
No
Snapshot date
Aug 1, 2026
Social visits
806,992
Website title
Enable Cookies | USAA | USAA
Brand strength
Strong
Referral visits
582,828
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~69,954 visits). Top: chatgpt.com (90%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
Learn about our USAA TurboTax discount, find your tax forms, see filing schedules and get the info you need to tackle your taxes today.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/aec1749d-b6d7-4d1b-9f06-da35d27d82d3 returns this record as JSON. POST /v1/companies/enrich returns every signal for usaa.com.

{
  "signal_id": "aec1749d-b6d7-4d1b-9f06-da35d27d82d3",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:22:05.388+00:00",
  "company": {
    "name": "USAA",
    "domain": "usaa.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "usaa.com received 22M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 22044196,
      "2026-07-01": 24205127,
      "2026-08-01": 22416456
    },
    "category": "finance/insurance",
    "relevance": 25.1,
    "ai_traffic": {
      "top_prompts": [
        "How do I choose the right auto insurance coverage limits and deductibles to balance monthly premiums with out-of-pocket risk after an accident?",
        "Compare the pros and cons of bundling home and auto insurance versus keeping separate policies - what savings and coverage differences should I expect?",
        "What steps should I follow to file a claim for vehicle damage after a collision, and what documentation and timelines are typically required to ensure a smooth claim process?"
      ],
      "total_visits": 69954,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 89.523
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.238,
      "pages_per_visit": 7.488,
      "avg_visit_duration_seconds": 410
    },
    "global_rank": 1543,
    "mail_visits": 1457070,
    "country_rank": 318,
    "top_keywords": [
      {
        "cpc": 1.09,
        "name": "usaa",
        "volume": 889050,
        "estimated_value": 1900040
      },
      {
        "cpc": 3.92,
        "name": "usaa login",
        "volume": 256800,
        "estimated_value": 364930
      },
      {
        "cpc": 23.54,
        "name": "usaa insurance",
        "volume": 28260,
        "estimated_value": 55820
      },
      {
        "cpc": 5.13,
        "name": "ussa",
        "volume": 20480,
        "estimated_value": 41080
      },
      {
        "name": "usaa login my account",
        "volume": 1030,
        "estimated_value": 34870
      }
    ],
    "traffic_band": "major",
    "category_rank": 4,
    "direct_visits": 13875786,
    "search_visits": 4483291,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 806992,
    "top_countries": {
      "CA": 0.001,
      "DE": 0.002,
      "FR": 0.001,
      "MX": 0.003,
      "US": 0.986
    },
    "website_title": "Enable Cookies | USAA | USAA",
    "brand_strength": "strong",
    "change_3mo_pct": 1.7,
    "change_mom_pct": -7.4,
    "referral_visits": 582828,
    "traffic_sources": {
      "mail": 0.065,
      "paid": 0,
      "direct": 0.619,
      "search": 0.2,
      "social": 0.036,
      "referral": 0.026
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~69,954 visits). Top: chatgpt.com (90%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Learn about our USAA TurboTax discount, find your tax forms, see filing schedules and get the info you need to tackle your taxes today.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 62% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 84: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~806,992 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), MX (0%), DE (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~582,828 visits).",
    "search_dependency_detail": "Low search dependency at 20% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 24% bounce rate, 7.5 pages per visit, and 410-second average duration."
  }
}

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