usaa.com received 22M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.3% (~69,954 visits). Top: chatgpt.com (90%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 22,416,456
- Month over month
- -7.4%
- 3-month change
- +1.7%
- Global rank
- 1,543
- Top country
- US (99%)
- Trend
- Fluctuating
More from USAA
- RedditIn a discussion about GEICO's unresponsiveness, multiple commenters mentioned similar negative experiences with USAA's claims support, with some adjusters placing them on an "emails only" list or...Reddit
- PatentsUnited Services Automobile Association (USAA) uses Plumsea Law Group, LLC as outside IP counsel.Patents
- PodcastsSchool for Startups Radio discusses USAA: churn riskPodcasts
- PartnershipBank of America, USAA ink patent agreementPartnership
- LaunchWATCH: USAA unveils new military monument in front of Lincoln MemorialLaunch
- Executive hireUSAA names Andrew J. Pinkes to Board of Directors.Executive hire
Latest signals at other companies
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- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 318
- Category rank
- 4
- Change, 3 months
- +1.7%
- Change, month over month
- -7.4%
- Digital health score
- 84
Details
- Measured month
- Aug 2026
- Category
- finance/insurance
- Mail visits
- 1,457,070
- Traffic band
- Major
- Direct visits
- 13,875,786
- Search visits
- 4,483,291
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 806,992
- Website title
- Enable Cookies | USAA | USAA
- Brand strength
- Strong
- Referral visits
- 582,828
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.3% (~69,954 visits). Top: chatgpt.com (90%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- Learn about our USAA TurboTax discount, find your tax forms, see filing schedules and get the info you need to tackle your taxes today.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/aec1749d-b6d7-4d1b-9f06-da35d27d82d3 returns this record as JSON. POST /v1/companies/enrich returns every signal for usaa.com.
{
"signal_id": "aec1749d-b6d7-4d1b-9f06-da35d27d82d3",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:22:05.388+00:00",
"company": {
"name": "USAA",
"domain": "usaa.com"
},
"data": {
"trend": "fluctuating",
"summary": "usaa.com received 22M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 22044196,
"2026-07-01": 24205127,
"2026-08-01": 22416456
},
"category": "finance/insurance",
"relevance": 25.1,
"ai_traffic": {
"top_prompts": [
"How do I choose the right auto insurance coverage limits and deductibles to balance monthly premiums with out-of-pocket risk after an accident?",
"Compare the pros and cons of bundling home and auto insurance versus keeping separate policies - what savings and coverage differences should I expect?",
"What steps should I follow to file a claim for vehicle damage after a collision, and what documentation and timelines are typically required to ensure a smooth claim process?"
],
"total_visits": 69954,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 89.523
}
],
"traffic_share": 0.003
},
"engagement": {
"bounce_rate": 0.238,
"pages_per_visit": 7.488,
"avg_visit_duration_seconds": 410
},
"global_rank": 1543,
"mail_visits": 1457070,
"country_rank": 318,
"top_keywords": [
{
"cpc": 1.09,
"name": "usaa",
"volume": 889050,
"estimated_value": 1900040
},
{
"cpc": 3.92,
"name": "usaa login",
"volume": 256800,
"estimated_value": 364930
},
{
"cpc": 23.54,
"name": "usaa insurance",
"volume": 28260,
"estimated_value": 55820
},
{
"cpc": 5.13,
"name": "ussa",
"volume": 20480,
"estimated_value": 41080
},
{
"name": "usaa login my account",
"volume": 1030,
"estimated_value": 34870
}
],
"traffic_band": "major",
"category_rank": 4,
"direct_visits": 13875786,
"search_visits": 4483291,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 806992,
"top_countries": {
"CA": 0.001,
"DE": 0.002,
"FR": 0.001,
"MX": 0.003,
"US": 0.986
},
"website_title": "Enable Cookies | USAA | USAA",
"brand_strength": "strong",
"change_3mo_pct": 1.7,
"change_mom_pct": -7.4,
"referral_visits": 582828,
"traffic_sources": {
"mail": 0.065,
"paid": 0,
"direct": 0.619,
"search": 0.2,
"social": 0.036,
"referral": 0.026
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.3% (~69,954 visits). Top: chatgpt.com (90%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "Learn about our USAA TurboTax discount, find your tax forms, see filing schedules and get the info you need to tackle your taxes today.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 84,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 62% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 84: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~806,992 visits).",
"engagement_quality_score": 98,
"geo_concentration_detail": "Highly concentrated traffic: US (99%), MX (0%), DE (0%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~582,828 visits).",
"search_dependency_detail": "Low search dependency at 20% of total traffic.",
"engagement_quality_detail": "High engagement (98/100) with 24% bounce rate, 7.5 pages per visit, and 410-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/aec1749d-b6d7-4d1b-9f06-da35d27d82d3 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"usaa.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.