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USAASustained growth

usaa.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 24M.

What happened

Minimal AI traffic at 0.3% (~78,141 visits). Top: chatgpt.com (98%), gemini.google.com (2%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
24,205,127
Month over month
+9.8%
3-month change
+13.1%
Global rank
1,439
Top country
US (99%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
297
Category rank
4
Change, 3 months
+13.1%
Change, month over month
+9.8%
Digital health score
84

Details

Measured month
Jul 2026
Category
finance/insurance
Mail visits
1,573,333
Traffic band
Major
Direct visits
15,079,794
Search visits
4,695,795
Small website
No
Snapshot date
Jul 1, 2026
Social visits
822,974
Website title
Financial Center Locations
Brand strength
Strong
Referral visits
653,538
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~78,141 visits). Top: chatgpt.com (98%), gemini.google.com (2%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
We have Financial Centers in numerous states offering members access to over 150 insurance, banking, and retirement services and products. Visit us today.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0ec4ba16-5601-424f-8312-3d00c6bc6313 returns this record as JSON. POST /v1/companies/enrich returns every signal for usaa.com.

{
  "signal_id": "0ec4ba16-5601-424f-8312-3d00c6bc6313",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T10:54:35.564+00:00",
  "company": {
    "name": "USAA",
    "domain": "usaa.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "usaa.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 24M.",
    "traffic": {
      "2026-05-01": 21407177,
      "2026-06-01": 22044196,
      "2026-07-01": 24205127
    },
    "category": "finance/insurance",
    "relevance": 33.3,
    "ai_traffic": {
      "total_visits": 78141,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 97.586
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.414
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.235,
      "pages_per_visit": 7.391,
      "avg_visit_duration_seconds": 401
    },
    "global_rank": 1439,
    "mail_visits": 1573333,
    "country_rank": 297,
    "top_keywords": [
      {
        "cpc": 1.02,
        "name": "usaa",
        "volume": 870230,
        "estimated_value": 1783510
      },
      {
        "cpc": 4.58,
        "name": "usaa login",
        "volume": 257880,
        "estimated_value": 398380
      },
      {
        "cpc": 23.53,
        "name": "usaa insurance",
        "volume": 36970,
        "estimated_value": 64620
      },
      {
        "cpc": 5.07,
        "name": "ussa",
        "volume": 23810,
        "estimated_value": 44520
      },
      {
        "name": "usaa login my account",
        "volume": 1270,
        "estimated_value": 42040
      }
    ],
    "traffic_band": "major",
    "category_rank": 4,
    "direct_visits": 15079794,
    "search_visits": 4695795,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 822974,
    "top_countries": {
      "CA": 0.001,
      "DE": 0.002,
      "MX": 0.003,
      "PR": 0.001,
      "US": 0.987
    },
    "website_title": "Financial Center Locations",
    "brand_strength": "strong",
    "change_3mo_pct": 13.1,
    "change_mom_pct": 9.8,
    "referral_visits": 653538,
    "traffic_sources": {
      "mail": 0.065,
      "paid": 0,
      "direct": 0.623,
      "search": 0.194,
      "social": 0.034,
      "referral": 0.027
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~78,141 visits). Top: chatgpt.com (98%), gemini.google.com (2%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "We have Financial Centers in numerous states offering members access to over 150 insurance, banking, and retirement services and products. Visit us today.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 62% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 84: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~822,974 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), MX (0%), DE (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~653,538 visits).",
    "search_dependency_detail": "Low search dependency at 19% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 24% bounce rate, 7.4 pages per visit, and 401-second average duration."
  }
}

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