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VercelTraffic snapshot

vercel.com received 30M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.3% (~694,629 visits). Top: chatgpt.com (72%), claude.ai (15%), gemini.google.com (11%), grok.com (0%), perplexity.ai (0%), chat.deepseek.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
30,173,255
Month over month
-2%
3-month change
+5%
Global rank
1,379
Top country
US (20%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,751
Category rank
53
Change, 3 months
+5%
Change, month over month
-2%
Digital health score
85

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/programming_and_developer_software
Mail visits
543,119
Traffic band
Major
Direct visits
21,392,838
Search visits
4,073,389
Small website
No
Snapshot date
Aug 1, 2026
Social visits
1,357,796
Website title
Agentic Infrastructure - Vercel
Brand strength
Strong
Referral visits
1,991,435
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.3% (~694,629 visits). Top: chatgpt.com (72%), claude.ai (15%), gemini.google.com (11%), grok.com (0%), perplexity.ai (0%), chat.deepseek.com (0%).
Geo concentration
Diversified
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
The autonomous stack for every app and agent.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9b541d47-1904-4ce9-8021-8c099dbb4523 returns this record as JSON. POST /v1/companies/enrich returns every signal for vercel.com.

{
  "signal_id": "9b541d47-1904-4ce9-8021-8c099dbb4523",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:21.364+00:00",
  "company": {
    "name": "Vercel",
    "domain": "vercel.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "vercel.com received 30M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 28727146,
      "2026-07-01": 30777447,
      "2026-08-01": 30173255
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 6.7,
    "ai_traffic": {
      "total_visits": 694629,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 71.706
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 14.821
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 10.526
        },
        {
          "name": "grok.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.023
    },
    "engagement": {
      "bounce_rate": 0.318,
      "pages_per_visit": 6.511,
      "avg_visit_duration_seconds": 428
    },
    "global_rank": 1379,
    "mail_visits": 543119,
    "country_rank": 1751,
    "top_keywords": [
      {
        "cpc": 1.1,
        "name": "vercel",
        "volume": 2802320,
        "estimated_value": 2800450
      },
      {
        "cpc": 1.89,
        "name": "vercel login",
        "volume": 81130,
        "estimated_value": 110590
      },
      {
        "cpc": 2.19,
        "name": "vercel pricing",
        "volume": 54260,
        "estimated_value": 102950
      },
      {
        "cpc": 1.31,
        "name": "vercel app",
        "volume": 77370,
        "estimated_value": 82600
      },
      {
        "cpc": 1.08,
        "name": "versel",
        "volume": 58610,
        "estimated_value": 56920
      }
    ],
    "traffic_band": "major",
    "category_rank": 53,
    "direct_visits": 21392838,
    "search_visits": 4073389,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 1357796,
    "top_countries": {
      "BR": 0.029,
      "GB": 0.042,
      "IN": 0.148,
      "PK": 0.039,
      "US": 0.2
    },
    "website_title": "Agentic Infrastructure - Vercel",
    "brand_strength": "strong",
    "change_3mo_pct": 5,
    "change_mom_pct": -2,
    "referral_visits": 1991435,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.709,
      "search": 0.135,
      "social": 0.045,
      "referral": 0.066
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.3% (~694,629 visits). Top: chatgpt.com (72%), claude.ai (15%), gemini.google.com (11%), grok.com (0%), perplexity.ai (0%), chat.deepseek.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "The autonomous stack for every app and agent.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 85,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 71% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 85: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 23/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~1,357,796 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Diversified traffic: US (20%), IN (15%), GB (4%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~1,991,435 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 32% bounce rate, 6.5 pages per visit, and 428-second average duration."
  }
}

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