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VimeoTraffic decline

vimeo.com traffic declined 6% to 53M monthly visits.

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
52,921,008
Month over month
-5.8%
3-month change
+3.4%
Global rank
783
Top country
US (37%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
+3.4%
Change, month over month
-5.8%
Digital health score
73

Details

Measured month
Feb 2026
Category
arts_and_entertainment/tv_movies_and_streaming
Mail visits
160,243
Traffic band
Major
Direct visits
105,279,441
Search visits
33,971,448
Snapshot date
Feb 1, 2026
Social visits
2,563,883
Brand strength
Strong
Referral visits
17,145,967
AI traffic detail
No AI traffic data available.
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 66% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 73: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~2,563,883 visits).
Engagement quality score
56
Geo concentration detail
Moderately concentrated traffic: US (37%), GB (6%), JP (5%).
Referral strength detail
Moderate referral strength at 11% of traffic (~17,145,967 visits).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/d0a20f24-548d-412c-9341-84c72d1c6749 returns this record as JSON. POST /v1/companies/enrich returns every signal for vimeo.com.

{
  "signal_id": "d0a20f24-548d-412c-9341-84c72d1c6749",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T13:13:22.229+00:00",
  "company": {
    "name": "Vimeo",
    "domain": "vimeo.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "vimeo.com traffic declined 6% to 53M monthly visits.",
    "traffic": {
      "2025-12-01": 51161215,
      "2026-01-01": 56160457,
      "2026-02-01": 52921008
    },
    "category": "arts_and_entertainment/tv_movies_and_streaming",
    "relevance": 19.6,
    "engagement": {
      "bounce_rate": 0.547,
      "pages_per_visit": 3.376,
      "avg_visit_duration_seconds": 200
    },
    "global_rank": 783,
    "mail_visits": 160243,
    "traffic_band": "major",
    "direct_visits": 105279441,
    "search_visits": 33971448,
    "snapshot_date": "2026-02-01",
    "social_visits": 2563883,
    "top_countries": {
      "AU": 0.036,
      "CA": 0.039,
      "GB": 0.063,
      "JP": 0.046,
      "US": 0.371
    },
    "brand_strength": "strong",
    "change_3mo_pct": 3.4,
    "change_mom_pct": -5.8,
    "referral_visits": 17145967,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.006,
      "direct": 0.657,
      "search": 0.212,
      "social": 0.016,
      "referral": 0.107
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 66% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 73: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~2,563,883 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Moderately concentrated traffic: US (37%), GB (6%), JP (5%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~17,145,967 visits).",
    "search_dependency_detail": "Low search dependency at 21% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 55% bounce rate, 3.4 pages per visit, and 200-second average duration."
  }
}

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