Visa partners with ONDC to explore digital tourism opportunities in India
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The collaboration will explore open network principles, trusted commerce and digital innovation for richer tourism discovery In a move to enhance tourism discovery and digital commerce experiences in India, payments firm Visa and the Open Network for Digital Commerce (ONDC), an e-commerce platform, have announced their intent to explore a collaboration at the Global Fintech Festival 2026, bringing together Visa's digital commerce expertise and ONDC's open network infrastructure. In a press statement, Visa says that the initiative will explore ways to make tourism discovery more seamless and accessible, helping travellers connect with destinations, experiences, itineraries and local businesses across India. Also Read: Kerala to grant industry status to tourism sector by October The statement adds that the collaboration will also explore open network principles, trusted commerce and digital innovation to create richer tourism discovery experiences, connect travellers with local businesses and destinations, and support tourism participation across regions and local economies in India. "India has taken a very futuristic approach in terms of how we can digitally connect people, and that is on open networks. When a global Indian is travelling out, or when somebody is coming from overseas, you are really looking for places where you can discover the experiences you can get in...
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