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Warby ParkerNew location

Warby Parker Opens Santa Monica Store This Weekend

What happened

Warby Parker will open new location in Santa Monica, California, United States, Northern America, Americas on Feb 28th '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Warby Parker opens Santa Monica store this weekend. Lifestyle eyewear brand expands in Los Angeles area with full optical assortment, eye exams and promotional offers. Warby Parker is set to open a new retail location in Santa Monica on Saturday, Feb. 28, expanding its presence in the Los Angeles area with a full lineup of prescription eyeglasses, sunglasses and eye care services. Warby Parker, co-led by CEOs Neil Blumenthal and Dave Gilboa, has grown into a $2.6 billion company known for affordable, stylish eyewear. The pair, who met as Wharton MBA students, have emphasized trust and constant collaboration in building the business, as reported last week by CNBC. The store at 1311 Montana Ave., Suite B, will carry the brand's complete optical and sunglass collections, including the latest Spring 2026 and New Deco lines, kids' frames for ages 4-8, third-party contact lenses and accessories. Customers can also book in-store eye exams. To mark the opening, shoppers will receive a complimentary tote bag with purchase while supplies last. Warby Parker is also promoting its ongoing "Add a Pair and Save" offer, providing 15% off when buying two or more pairs of prescription eyeglasses or sunglasses - no promo code needed. The location will feature original artwork by artist Greg Clarke. The Santa Monica store will operate with hours starting at 10 a.m. or 11 a.m. daily...

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Extracted by Autobound

From the Signal API record
Event
New location

What this signalsA new site often needs local vendors and services.

Takes effect
Feb 28, 2026
Location
Santa Monica, California, United States

More new location signals at other companies

The full record

From the Signal API record

Details

Category
Opens new location

Extraction

Confidence
80%
Detected
Feb 25, 2026
signal_type
news
signal_subtype
opens_new_location

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2fcad883-dc44-4a4a-8a95-492000aa485c returns this record as JSON. POST /v1/companies/enrich returns every signal for warbyparker.com.

{
  "signal_id": "2fcad883-dc44-4a4a-8a95-492000aa485c",
  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-02-25T05:11:49+00:00",
  "company": {
    "name": "Warby Parker",
    "domain": "warbyparker.com"
  },
  "data": {
    "url": "https://smmirror.com/2026/02/warby-parker-opens-santa-monica-store-this-weekend",
    "title": "Warby Parker Opens Santa Monica Store This Weekend",
    "excerpt": "Warby Parker opens Santa Monica store this weekend.\n\nLifestyle eyewear brand expands in Los Angeles area with full optical assortment, eye exams and promotional offers.\n\nWarby Parker is set to open a new retail location in Santa Monica on Saturday, Feb. 28, expanding its presence in the Los Angeles area with a full lineup of prescription eyeglasses, sunglasses and eye care services.\n\nWarby Parker, co-led by CEOs Neil Blumenthal and Dave Gilboa, has grown into a $2.6 billion company known for affordable, stylish eyewear. The pair, who met as Wharton MBA students, have emphasized trust and constant collaboration in building the business, as reported last week by CNBC.\n\nThe store at 1311 Montana Ave., Suite B, will carry the brand's complete optical and sunglass collections, including the latest Spring 2026 and New Deco lines, kids' frames for ages 4-8, third-party contact lenses and accessories. Customers can also book in-store eye exams.\n\nTo mark the opening, shoppers will receive a complimentary tote bag with purchase while supplies last. Warby Parker is also promoting its ongoing \"Add a Pair and Save\" offer, providing 15% off when buying two or more pairs of prescription eyeglasses or sunglasses - no promo code needed.\n\nThe location will feature original artwork by artist Greg Clarke.\n\nThe Santa Monica store will operate with hours starting at 10 a.m. or 11 a.m. daily...",
    "summary": "Warby Parker will open new location in Santa Monica, California, United States, Northern America, Americas on Feb 28th '26.",
    "category": "opens_new_location",
    "found_at": "2026-02-25T05:11:49Z",
    "location": "Santa Monica, California, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://smmirror.com/wp-content/uploads/2026/02/Screenshot-2026-02-24-10.24.37-AM.png",
    "confidence": 0.8032,
    "published_at": "2026-02-25T05:11:49Z",
    "location_data": [
      {
        "city": "Santa Monica",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-02-28",
    "article_sentence": "Warby Parker is set to open a new retail location in Santa Monica on Saturday, Feb. 28, expanding its presence in the Los Angeles area with a full lineup of prescription eyeglasses, sunglasses and eye care services."
  }
}

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