Warby Parker to open store at MarketFair in Princeton.
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Warby Parker to open store at MarketFair in Princeton. Eyeglass retailer Warby Parker is sharpening its focus on New Jersey with the launch of its newest store. Scheduled to open March 28 at MarketFair in Princeton, the outpost will offer a range of budget-friendly prescription eyeglasses, sunglasses and contact lenses. It will also provide eye examinations for patients ages 4 and up. To celebrate its arrival at the Route 1 shopping center, Warby Parker will give opening-day customers a complimentary tote bag with purchase. They'll also receive complimentary vouchers for a cocktail at Eddie V's Prime Seafood, flatbread at Seasons 52 and an appetizer at P.F. Chang's. All three restaurant brands have locations at MarketFair. Shoppers can score 15% off when they buy two or more pairs of prescription eyeglasses or sunglasses as part of the chain's "Add a Pair and Save" promotion. No code is required, according to Warby Parker. Since starting out in 2010 as an online-only venture, the New York City-based brand has grown its brick-and-mortar footprint to more than 300 stores across North America. As part of a long-term strategy to hit 900-plus sites, Warby Parker expects to add roughly 50 stores this yar, Forbes recently reported. In recent years, the brand has grown its local footprint to nearly 20 locations. At Nuveen Real Estate-owned MarketFair, the tenant mix includes...
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