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Warby ParkerNew location

Warby Parker to open store at MarketFair in Princeton.

What happened

Warby Parker opens new location in Princeton, New Jersey, United States, Northern America, Americas.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Warby Parker to open store at MarketFair in Princeton. Eyeglass retailer Warby Parker is sharpening its focus on New Jersey with the launch of its newest store. Scheduled to open March 28 at MarketFair in Princeton, the outpost will offer a range of budget-friendly prescription eyeglasses, sunglasses and contact lenses. It will also provide eye examinations for patients ages 4 and up. To celebrate its arrival at the Route 1 shopping center, Warby Parker will give opening-day customers a complimentary tote bag with purchase. They'll also receive complimentary vouchers for a cocktail at Eddie V's Prime Seafood, flatbread at Seasons 52 and an appetizer at P.F. Chang's. All three restaurant brands have locations at MarketFair. Shoppers can score 15% off when they buy two or more pairs of prescription eyeglasses or sunglasses as part of the chain's "Add a Pair and Save" promotion. No code is required, according to Warby Parker. Since starting out in 2010 as an online-only venture, the New York City-based brand has grown its brick-and-mortar footprint to more than 300 stores across North America. As part of a long-term strategy to hit 900-plus sites, Warby Parker expects to add roughly 50 stores this yar, Forbes recently reported. In recent years, the brand has grown its local footprint to nearly 20 locations. At Nuveen Real Estate-owned MarketFair, the tenant mix includes...

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Extracted by Autobound

From the Signal API record
Event
New location

What this signalsA new site often needs local vendors and services.

Location
Princeton, New Jersey, United States

More new location signals at other companies

The full record

From the Signal API record

Details

Category
Opens new location

Extraction

Confidence
92%
Detected
Mar 27, 2026
signal_type
news
signal_subtype
opens_new_location

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/95988e3c-4498-4592-82e2-7b87efe47574 returns this record as JSON. POST /v1/companies/enrich returns every signal for warbyparker.com.

{
  "signal_id": "95988e3c-4498-4592-82e2-7b87efe47574",
  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-03-27T11:37:16+00:00",
  "company": {
    "name": "Warby Parker",
    "domain": "warbyparker.com"
  },
  "data": {
    "url": "https://njbiz.com/warby-parker-marketfair-princeton-store-opening",
    "title": "Warby Parker to open store at MarketFair in Princeton.",
    "excerpt": "Warby Parker to open store at MarketFair in Princeton.\n\nEyeglass retailer Warby Parker is sharpening its focus on New Jersey with the launch of its newest store.\n\nScheduled to open March 28 at MarketFair in Princeton, the outpost will offer a range of budget-friendly prescription eyeglasses, sunglasses and contact lenses. It will also provide eye examinations for patients ages 4 and up.\n\nTo celebrate its arrival at the Route 1 shopping center, Warby Parker will give opening-day customers a complimentary tote bag with purchase.\n\nThey'll also receive complimentary vouchers for a cocktail at Eddie V's Prime Seafood, flatbread at Seasons 52 and an appetizer at P.F. Chang's. All three restaurant brands have locations at MarketFair.\n\nShoppers can score 15% off when they buy two or more pairs of prescription eyeglasses or sunglasses as part of the chain's \"Add a Pair and Save\" promotion. No code is required, according to Warby Parker.\n\nSince starting out in 2010 as an online-only venture, the New York City-based brand has grown its brick-and-mortar footprint to more than 300 stores across North America. As part of a long-term strategy to hit 900-plus sites, Warby Parker expects to add roughly 50 stores this yar, Forbes recently reported.\n\nIn recent years, the brand has grown its local footprint to nearly 20 locations.\n\nAt Nuveen Real Estate-owned MarketFair, the tenant mix includes...",
    "summary": "Warby Parker opens new location in Princeton, New Jersey, United States, Northern America, Americas.",
    "category": "opens_new_location",
    "found_at": "2026-03-27T11:37:16Z",
    "location": "Princeton, New Jersey, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://originnjbiz.wpenginepowered.com/files/2025/10/Warby-Parker_Brookfield-Place_PR_3-1.jpg",
    "confidence": 0.9177,
    "published_at": "2026-03-27T11:37:16Z",
    "location_data": [
      {
        "city": "Princeton",
        "state": "New Jersey",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Warby Parker to open store at MarketFair in Princeton."
  }
}

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