Warner Bros. Shuts Down Cartoon Network Brand Ahead of Paramount Merger

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  "signal_type": "news",
  "signal_subtype": "spins_off_division",
  "detected_at": "2026-09-29T02:49:47+00:00",
  "company": {
    "name": "Warner Bros. Discovery",
    "domain": "wbd.com"
  },
  "data": {
    "url": "https://thedirect.com/article/warner-bros-cartoon-network-brand-paramount-merger-shut-down",
    "title": "Warner Bros. Shuts Down Cartoon Network Brand Ahead of Paramount Merger - The Direct",
    "excerpt": "If everything goes according to plan, Warner Bros. Discovery is about to be acquired by Paramount Skydance for $111 billion, and ahead of that deal, Warner Bros. officially wiped an entire brand that has been a part of Cartoon Network for years. With Warner Bros. Discovery and everything under its umbrella getting ready to become a part of Paramount, fans are witnessing multiple changes to the Warner Bros. Discovery brand, and will likely get to see even more changes being made after the acquisition goes through. One part of Warner Bros., which already made headlines in previous months and years, was affected in the worst way possible, as it seemingly is gone altogether. As of September 25, Cartoon Network's preschool programming-focused brand, Cartoonito, has seemingly become nonexistent in the United States, as the brand's section has entirely disappeared from the Cartoon Network app, and all of the brand's shows have been grouped in with regular Cartoon Network shows and programming. As mentioned, this move comes as Paramount Skydance is in the process of officially and legally acquiring Warner Bros. Discovery , Cartoon Network's parent company. For reference, Cartoon Network and Cartoonito were already heavily affected by the merger previously. When Cartoonito was first introduced in 2021, it was given an eight-hour block on Cartoon Network. Through the years, its block...",
    "product": "Cartoonito",
    "summary": "Warner Bros. Discovery has effectively shut down its Cartoonito preschool programming brand in the United States, removing its dedicated section from the Cartoon Network app as of September 25.",
    "location": "United States",
    "planning": false,
    "image_url": "https://images.thedirect.com/media/article_full/warner-bros-cartoon-network.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Cartoonito",
      "full_text": "Cartoon Network's preschool programming-focused brand, Cartoonito",
      "fuzzy_match": false
    },
    "product_tags": [
      "entertainment",
      "video"
    ],
    "published_at": "2026-09-29T02:49:47Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-25",
    "article_sentence": "As of September 25, Cartoon Network's preschool programming-focused brand, Cartoonito, has seemingly become nonexistent in the United States, as the brand's section has entirely disappeared from the Cartoon Network app, and all of the brand's shows have been grouped in with regular Cartoon Network shows and programming."
  }
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