Wayfair coming to Princeton market with new 135,000 sq. ft. brick-and-mortar store.

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  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-06-19T11:22:52+00:00",
  "company": {
    "name": "Wayfair",
    "domain": "wayfair.com"
  },
  "data": {
    "url": "https://re-nj.com/wayfair-coming-to-princeton-market-with-new-135000-sq-ft-brick-and-mortar-store",
    "title": "Wayfair coming to Princeton market with new 135,000 sq. ft. brick-and-mortar store.",
    "ticker": "NYSE:W",
    "excerpt": "Wayfair coming to Princeton market with new 135,000 sq. ft. brick-and-mortar store.\n\nWayfair will occupy 135,000 square feet at Nassau Park Pavilion at 3495 Brunswick Pike in West Windsor. - rendering courtesy: Wayfair.\n\nBy Joshua Burd\n\nA new 135,000-square-foot Wayfair store is coming to the Princeton area, as the online home furnishings retailer continues to build its brick-and-mortar footprint across the country.\n\nSlated to open in 2027, the large-format location will occupy space along Route 1 at Bridge33 Capital's Nassau Park Pavilion in West Windsor. That's where the company will look to serve shoppers across central New Jersey and nearby Pennsylvania, offering what it described as a broad assortment of furniture, décor, housewares and appliances.\n\nShoppers will be able to take items home from the store or arrange delivery of larger pieces through Wayfair's logistics network, depending on the product, the company said. The shop will also offer free design services for projects of any size.\n\n\"Opening in Princeton represents another exciting milestone as we continue expanding Wayfair's physical retail presence across America,\" said Liza Lefkowski, vice president of merchandising and stores at Wayfair. \"We're creating a destination where customers can explore inspiring spaces, experience the quality and breadth of our assortment firsthand, and seamlessly shop across online...",
    "summary": "Wayfair, Inc. will open new location in Princeton, New Jersey, 08540, United States, Northern America, Americas on Jul 1st '27.",
    "location": "Princeton, New Jersey, 08540, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://re-nj.com/wp-content/uploads/2026/06/Wayfair-Princeton.jpg",
    "confidence": 0.8896,
    "published_at": "2026-06-19T11:22:52Z",
    "location_data": [
      {
        "city": "Princeton",
        "state": "New Jersey",
        "region": "Northern America",
        "country": "United States",
        "zip_code": "08540",
        "continent": "Americas",
        "fuzzy_match": true
      }
    ],
    "effective_date": "2027-07-01",
    "article_sentence": "A new 135,000-square-foot Wayfair store is coming to the Princeton area, as the online home furnishings retailer continues to build its brick-and-mortar footprint across the country."
  }
}

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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
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  -d '{"domain":"wayfair.com","limit":20}'