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WaystarTraffic surge

waystar.com traffic surged 34% to 205K monthly visits.

What happened

Emerging AI traffic at 2.1% (~3,641 visits). Top: claude.ai (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
204,827
Month over month
+34.5%
3-month change
+7.6%
Global rank
295,222
Top country
US (96%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
70,242
Category rank
1,551
Change, 3 months
+7.6%
Change, month over month
+34.5%
Digital health score
57

Details

Measured month
Jun 2026
Category
health/health
Mail visits
4,097
Traffic band
Developing
Direct visits
90,943
Search visits
51,616
Small website
No
Snapshot date
Jun 1, 2026
Social visits
37,074
Website title
Terms and Conditions | Waystar
Brand strength
Strong
Referral visits
12,290
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.1% (~3,641 visits). Top: claude.ai (100%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
4/5
Website description
Read the legal terms and conditions for using Waystar's site.
Country rank country
US
Digital health label
Good
Social traffic level
High

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/babed704-7472-40d7-b637-89bd825d4335 returns this record as JSON. POST /v1/companies/enrich returns every signal for waystar.com.

{
  "signal_id": "babed704-7472-40d7-b637-89bd825d4335",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-07-16T05:46:09.414+00:00",
  "company": {
    "name": "Waystar",
    "domain": "waystar.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "waystar.com traffic surged 34% to 205K monthly visits.",
    "traffic": {
      "2026-04-01": 190364,
      "2026-05-01": 152305,
      "2026-06-01": 204827
    },
    "category": "health/health",
    "relevance": 60,
    "ai_traffic": {
      "total_visits": 3641,
      "top_platforms": [
        {
          "name": "claude.ai",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.021
    },
    "engagement": {
      "bounce_rate": 0.473,
      "pages_per_visit": 1.471,
      "avg_visit_duration_seconds": 63
    },
    "global_rank": 295222,
    "mail_visits": 4097,
    "country_rank": 70242,
    "top_keywords": [
      {
        "cpc": 3.23,
        "name": "waystar",
        "volume": 13030,
        "estimated_value": 9300
      },
      {
        "cpc": 3.18,
        "name": "way star",
        "volume": 1080,
        "estimated_value": 1220
      },
      {
        "cpc": 2.85,
        "name": "waystar careers",
        "volume": 540,
        "estimated_value": 950
      },
      {
        "cpc": 1.53,
        "name": "waystar provider portal",
        "volume": 150,
        "estimated_value": 900
      },
      {
        "cpc": 26.75,
        "name": "waystar clearinghouse",
        "volume": 570,
        "estimated_value": 410
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1551,
    "direct_visits": 90943,
    "search_visits": 51616,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 37074,
    "top_countries": {
      "BR": 0.003,
      "CA": 0.005,
      "GB": 0.004,
      "IN": 0.014,
      "US": 0.963
    },
    "website_title": "Terms and Conditions | Waystar",
    "brand_strength": "strong",
    "change_3mo_pct": 7.6,
    "change_mom_pct": 34.5,
    "referral_visits": 12290,
    "traffic_sources": {
      "mail": 0.02,
      "paid": 0,
      "direct": 0.444,
      "search": 0.252,
      "social": 0.181,
      "referral": 0.06
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.1% (~3,641 visits). Top: claude.ai (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Read the legal terms and conditions for using Waystar's site.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 57,
    "social_traffic_level": "high",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 57: Engagement 29/100 (25%), Volume 75/100 (20%), Brand 89/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 21/100 (10%).",
    "social_traffic_detail": "High social traffic at 18% of total visits (~37,074 visits).",
    "engagement_quality_score": 29,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), IN (1%), CA (1%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~12,290 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "Low engagement (29/100) with 47% bounce rate, 1.5 pages per visit, and 63-second average duration."
  }
}

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