Whatnot raises $545m in Series G funding round, valuation hits $20bn

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  "signal_type": "news",
  "signal_subtype": "has_revenue",
  "detected_at": "2026-08-10T14:03:08+00:00",
  "company": {
    "name": "Whatnot",
    "domain": "whatnot.com"
  },
  "data": {
    "url": "https://www.retail-insight-network.com/news/whatnot-raises-545m-series-g/",
    "title": "Whatnot raises $545m in Series G funding round, valuation hits $20bn - Retail Insight Network",
    "excerpt": "Live shopping platform Whatnot has closed a $545m Series G funding round, taking the company’s valuation to $20bn. The company said the round was “the largest raise in live commerce”, with the funding “going toward one thing: helping small businesses grow”. The gold standard of business intelligence. Find out more Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms. Find out more Planned areas of investment include marketing efforts to attract new buyers, trust and safety measures, expansion into additional product categories and markets, and the development of tools – including AI-assisted features – designed to cut down on administrative work for sellers. In its statement, Whatnot said: “We are opening new categories, bringing Whatnot to new markets, and building tools, including AI-assisted ones, that handle the busywork so you can focus on what only you can do: go live, share what you know, and build a community.” The funding round was co-led by ICONIQ, Lightspeed and avra. Other participants included Kleiner Perkins, Robinhood, and Standard Capital, alongside returning backers such as Bond Capital, CapitalG, Durable Capital Partners, DST Global, and Greycroft. Whatnot is a livestream shopping platform operating in the US, UK and Europe, where users buy and sell items across categories including sneakers...",
    "summary": "Whatnot reported that live sales on its platform exceeded $8 billion in 2025, more than doubling the previous year's total.",
    "planning": false,
    "image_url": "https://www.retail-insight-network.com/wp-content/uploads/sites/18/2026/08/shutterstock_2680368253.jpg",
    "confidence": 0.9,
    "published_at": "2026-08-10T14:03:08Z",
    "effective_date": "2025-12-31",
    "article_sentence": "The company said live sales on the platform exceeded $8bn in 2025, more than double the previous year, with over 20 million accounts created during the year.",
    "amount_normalized": 8000000000
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"whatnot.com","limit":20}'