whatnot.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 23M.

{
  "signal_id": "d1d76781-9884-4b2d-abc2-ed9e614948fe",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-09-11T10:18:21.968+00:00",
  "company": {
    "name": "Whatnot",
    "domain": "whatnot.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "whatnot.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 23M.",
    "traffic": {
      "2026-06-01": 20584496,
      "2026-07-01": 22428678,
      "2026-08-01": 22959463
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 8,
    "ai_traffic": {
      "top_prompts": [
        "How can I safely buy collectible trading cards from live online auctions, and what steps should I take to verify seller credibility and item authenticity before bidding?",
        "What are the pros and cons of purchasing collectibles via live-stream auction events versus fixed-price online marketplaces for maximizing value and minimizing fraud risk?",
        "I'm new to buying rare toys and trading cards through live auction streams - what checklist should I follow for bidding strategy, payment protections, shipping expectations, and dispute resolution?"
      ],
      "total_visits": 96748,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.459
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.179
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.959
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.342,
      "pages_per_visit": 12.544,
      "avg_visit_duration_seconds": 302
    },
    "global_rank": 1248,
    "mail_visits": 849500,
    "country_rank": 287,
    "top_keywords": [
      {
        "cpc": 0.65,
        "name": "whatnot",
        "volume": 645540,
        "estimated_value": 1241720
      },
      {
        "cpc": 0.67,
        "name": "what not",
        "volume": 55180,
        "estimated_value": 178980
      },
      {
        "cpc": 0.27,
        "name": "whatnot careers",
        "volume": 12420,
        "estimated_value": 13940
      },
      {
        "cpc": 0.44,
        "name": "what is whatnot",
        "volume": 8970,
        "estimated_value": 7720
      },
      {
        "cpc": 0.58,
        "name": "whatnot login",
        "volume": 4710,
        "estimated_value": 5500
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 14464462,
    "search_visits": 3604636,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 1584203,
    "top_countries": {
      "AU": 0.026,
      "CA": 0.02,
      "FR": 0.026,
      "GB": 0.074,
      "US": 0.788
    },
    "website_title": "Whatnot: Shop, Sell, Connect",
    "brand_strength": "strong",
    "change_3mo_pct": 11.5,
    "change_mom_pct": 2.4,
    "referral_visits": 895419,
    "traffic_sources": {
      "mail": 0.037,
      "paid": 0,
      "direct": 0.63,
      "search": 0.157,
      "social": 0.069,
      "referral": 0.039
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~96,748 visits). Top: chatgpt.com (87%), gemini.google.com (8%), perplexity.ai (4%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "whatnot is a social marketplace where you can discover some of your favorite products like sports cards, sneakers, luxury handbags and women’s thrift, pokémon cards and more through live auctions! download the app or shop on web.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 63% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 82: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~1,584,203 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Highly concentrated traffic: US (79%), GB (7%), AU (3%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~895,419 visits).",
    "search_dependency_detail": "Low search dependency at 16% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 34% bounce rate, 12.5 pages per visit, and 302-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/d1d76781-9884-4b2d-abc2-ed9e614948fe \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"whatnot.com","limit":20}'