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WhatsAppTraffic snapshot

whatsapp.com received 3.7B monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.8% (~28,020,034 visits). Top: chatgpt.com (58%), gemini.google.com (8%), perplexity.ai (2%), copilot.microsoft.com (0%), claude.ai (0%), chat.deepseek.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
3,681,430,126
Month over month
+0.8%
3-month change
-0.2%
Global rank
12
Top country
BR (20%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
7
Category rank
3
Change, 3 months
-0.2%
Change, month over month
+0.8%
Digital health score
73

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/social_networks_and_online_communities
Mail visits
95,717,183
Traffic band
Dominant
Direct visits
2,727,939,723
Search visits
636,887,412
Small website
No
Snapshot date
Sep 1, 2026
Social visits
73,628,603
Website title
WhatsApp | Secure and Reliable Free Private Messaging and Calling
Brand strength
Strong
Referral visits
106,761,474
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~28,020,034 visits). Top: chatgpt.com (58%), gemini.google.com (8%), perplexity.ai (2%), copilot.microsoft.com (0%), claude.ai (0%), chat.deepseek.com (0%), grok.com (0%).
Geo concentration
Diversified
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
Moderate
Brand keyword ratio
3/5
Website description
Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.
Country rank country
IN
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7848401c-3588-4b4f-bbfb-91ce41c707b0 returns this record as JSON. POST /v1/companies/enrich returns every signal for whatsapp.com.

{
  "signal_id": "7848401c-3588-4b4f-bbfb-91ce41c707b0",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:10:52.5+00:00",
  "company": {
    "name": "WhatsApp",
    "domain": "whatsapp.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "whatsapp.com received 3.7B monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 3690533397,
      "2026-08-01": 3651844799,
      "2026-09-01": 3681430126
    },
    "category": "computers_electronics_and_technology/social_networks_and_online_communities",
    "relevance": 3.2,
    "ai_traffic": {
      "top_prompts": [
        "How can I set up a messaging app on my smartphone to stay connected with friends and family?",
        "What are the key features to look for in a messaging platform for secure communication?",
        "Can you recommend a reliable app for sending text, voice, and video messages internationally?"
      ],
      "total_visits": 28020034,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 57.507
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.312
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.493
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 5,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.621,
      "pages_per_visit": 3.53,
      "avg_visit_duration_seconds": 580
    },
    "global_rank": 12,
    "mail_visits": 95717183,
    "country_rank": 7,
    "top_keywords": [
      {
        "cpc": 0.37,
        "name": "whatsapp web",
        "volume": 118145080,
        "estimated_value": 124430610
      },
      {
        "cpc": 0.27,
        "name": "whatsapp",
        "volume": 63790180,
        "estimated_value": 84683930
      },
      {
        "cpc": 0.64,
        "name": "wa web",
        "volume": 6489240,
        "estimated_value": 7154160
      },
      {
        "cpc": 0.39,
        "name": "web whatsapp",
        "volume": 5626580,
        "estimated_value": 5805620
      },
      {
        "cpc": 0.27,
        "name": "wa",
        "volume": 3157130,
        "estimated_value": 3245730
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 3,
    "direct_visits": 2727939723,
    "search_visits": 636887412,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 73628603,
    "top_countries": {
      "BR": 0.197,
      "ID": 0.074,
      "IN": 0.156,
      "MX": 0.053,
      "PE": 0.043
    },
    "website_title": "WhatsApp | Secure and Reliable Free Private Messaging and Calling",
    "brand_strength": "strong",
    "change_3mo_pct": -0.2,
    "change_mom_pct": 0.8,
    "referral_visits": 106761474,
    "traffic_sources": {
      "mail": 0.026,
      "paid": 0,
      "direct": 0.741,
      "search": 0.173,
      "social": 0.02,
      "referral": 0.029
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~28,020,034 visits). Top: chatgpt.com (58%), gemini.google.com (8%), perplexity.ai (2%), copilot.microsoft.com (0%), claude.ai (0%), chat.deepseek.com (0%), grok.com (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 74% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 73: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~73,628,603 visits).",
    "engagement_quality_score": 64,
    "geo_concentration_detail": "Diversified traffic: BR (20%), IN (16%), ID (7%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~106,761,474 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (64/100) with 62% bounce rate, 3.5 pages per visit, and 580-second average duration."
  }
}

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