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WHOOPExecutive hire

WHOOP appoints former Coca-Cola executive Kristen Moss as first communications chief

What happened

WHOOP has hired Kristen Moss, a former executive from The Coca-Cola Company, as its first communications chief.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Moss joins WHOOP from The Coca-Cola Company, where she served as Vice President of Strategic Communications for North America. Before that, she was Head of Global Corporate Communications at Reebok, leading communications around the brand's US$2.5 billion sale to Authentic Brands Group while it was part of adidas.

mediaweek.com.au/whoop-appoints-kristen-moss-chief-communications-off...Read the full source

Extracted by Autobound

From the Signal API record
Event
Executive hire

What this signalsA new leader often reviews the tools the team uses.

Person
Kristen Mosscommunications chief

More executive hire signals at other companies

The full record

From the Signal API record

People

  • Kristen Mosscommunications chief · Named in the story

Topics and mentions

Job title tags

  • directors
  • marketing

Extraction

Confidence
95%
Detected
Jul 14, 2026
signal_type
news
signal_subtype
hires

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/73ac8e8e-36a7-0194-889a-e20c033c6958 returns this record as JSON. POST /v1/companies/enrich returns every signal for whoop.com.

{
  "signal_id": "73ac8e8e-36a7-0194-889a-e20c033c6958",
  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-07-14T22:12:39+00:00",
  "company": {
    "name": "WHOOP",
    "domain": "whoop.com"
  },
  "data": {
    "url": "https://www.mediaweek.com.au/whoop-appoints-kristen-moss-chief-communications-officer",
    "title": "WHOOP appoints former Coca-Cola executive Kristen Moss as first communications chief - Mediaweek",
    "contact": "Kristen Moss",
    "excerpt": "Moss joins WHOOP from The Coca-Cola Company, where she served as Vice President of Strategic Communications for North America. Before that, she was Head of Global Corporate Communications at Reebok, leading communications around the brand’s US$2.5 billion sale to Authentic Brands Group while it was part of adidas.",
    "summary": "WHOOP has hired Kristen Moss, a former executive from The Coca-Cola Company, as its first communications chief.",
    "planning": false,
    "image_url": "https://images-r2.thebrag.com/mw/uploads/2026/07/MW-150726-96N5.jpg?v=1784065368778",
    "job_title": "communications chief",
    "confidence": 0.95,
    "published_at": "2026-07-14T22:12:39Z",
    "job_title_tags": [
      "directors",
      "marketing"
    ],
    "article_sentence": "Moss joins WHOOP from The Coca-Cola Company, where she served as Vice President of Strategic Communications for North America."
  }
}

Long text fields are shortened on this page.

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