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WHOOPTraffic snapshot

whoop.com received 5M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~30,797 visits). Top: chatgpt.com (83%), perplexity.ai (8%), claude.ai (5%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,471,154
Month over month
-2.6%
3-month change
+6.1%
Global rank
10,242
Top country
US (43%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
5,375
Category rank
107
Change, 3 months
+6.1%
Change, month over month
-2.6%
Digital health score
68

Details

Measured month
Aug 2026
Category
sports/sports
Mail visits
262,615
Traffic band
Established
Direct visits
1,411,558
Search visits
2,855,942
Small website
No
Snapshot date
Aug 1, 2026
Social visits
300,913
Website title
WHOOP | Unlock Human Performance & Healthspan
Brand strength
Moderate
Referral visits
388,452
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~30,797 visits). Top: chatgpt.com (83%), perplexity.ai (8%), claude.ai (5%), gemini.google.com (0%).
Geo concentration
Moderately concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
4/5
Website description
Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health monitoring.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 68: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 52/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).
Social traffic detail
Moderate social traffic at 6% of total visits (~300,913 visits).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/017cadd7-ba65-47e2-809b-6062af86ebe9 returns this record as JSON. POST /v1/companies/enrich returns every signal for whoop.com.

{
  "signal_id": "017cadd7-ba65-47e2-809b-6062af86ebe9",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:37.074+00:00",
  "company": {
    "name": "WHOOP",
    "domain": "whoop.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "whoop.com received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 5156093,
      "2026-07-01": 5618682,
      "2026-08-01": 5471154
    },
    "category": "sports/sports",
    "relevance": 7.4,
    "ai_traffic": {
      "total_visits": 30797,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 83.403
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 8.231
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 5.364
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.205,
      "pages_per_visit": 3.657,
      "avg_visit_duration_seconds": 83
    },
    "global_rank": 10242,
    "mail_visits": 262615,
    "country_rank": 5375,
    "top_keywords": [
      {
        "cpc": 0.38,
        "name": "whoop",
        "volume": 868590,
        "estimated_value": 1487090
      },
      {
        "cpc": 0.35,
        "name": "whoop band",
        "volume": 106880,
        "estimated_value": 244920
      },
      {
        "cpc": 0.67,
        "name": "woop",
        "volume": 65710,
        "estimated_value": 64500
      },
      {
        "cpc": 2.16,
        "name": "whoop login",
        "volume": 40590,
        "estimated_value": 54200
      },
      {
        "cpc": 0.55,
        "name": "whoops",
        "volume": 39730,
        "estimated_value": 39170
      }
    ],
    "traffic_band": "established",
    "category_rank": 107,
    "direct_visits": 1411558,
    "search_visits": 2855942,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 300913,
    "top_countries": {
      "CA": 0.037,
      "DE": 0.044,
      "GB": 0.052,
      "IN": 0.051,
      "US": 0.426
    },
    "website_title": "WHOOP | Unlock Human Performance & Healthspan",
    "brand_strength": "moderate",
    "change_3mo_pct": 6.1,
    "change_mom_pct": -2.6,
    "referral_visits": 388452,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.258,
      "search": 0.522,
      "social": 0.055,
      "referral": 0.071
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~30,797 visits). Top: chatgpt.com (83%), perplexity.ai (8%), claude.ai (5%), gemini.google.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health monitoring.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 68: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 52/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~300,913 visits).",
    "engagement_quality_score": 64,
    "geo_concentration_detail": "Moderately concentrated traffic: US (43%), GB (5%), IN (5%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~388,452 visits).",
    "search_dependency_detail": "High search dependency at 52% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (64/100) with 21% bounce rate, 3.7 pages per visit, and 83-second average duration."
  }
}

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