whoop.com received 5M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.6% (~30,797 visits). Top: chatgpt.com (83%), perplexity.ai (8%), claude.ai (5%), gemini.google.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 5,471,154
- Month over month
- -2.6%
- 3-month change
- +6.1%
- Global rank
- 10,242
- Top country
- US (43%)
- Trend
- Fluctuating
More from WHOOP
- PatentsWhoop, Inc.'s patent output is accelerating: 15 grants in the past year, 2 in the past 30 days.Patents
- PodcastsHow Many CTOs discusses WHOOP: tech adoptionPodcasts
- YouTubehow black parents whoop their kids when talking out of contextYouTube
- Executive departureNanit CEO Anushka Salinas Welcomes Alexi Coffey From WHOOP and Geoff Wylde From ŌURA to Its Leadership Team, Signaling Next Phase of GrowthExecutive departure
- GlassdoorLeadership opacity and product direction shifts create uncertaintyGlassdoor
- IPOWhoop plans to lease additional space in Boston before going publicIPO
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 5,375
- Category rank
- 107
- Change, 3 months
- +6.1%
- Change, month over month
- -2.6%
- Digital health score
- 68
Details
- Measured month
- Aug 2026
- Category
- sports/sports
- Mail visits
- 262,615
- Traffic band
- Established
- Direct visits
- 1,411,558
- Search visits
- 2,855,942
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 300,913
- Website title
- WHOOP | Unlock Human Performance & Healthspan
- Brand strength
- Moderate
- Referral visits
- 388,452
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~30,797 visits). Top: chatgpt.com (83%), perplexity.ai (8%), claude.ai (5%), gemini.google.com (0%).
- Geo concentration
- Moderately concentrated
- Search dependency
- High
- Consecutive months
- 1
- Brand keyword ratio
- 4/5
- Website description
- Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health monitoring.
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 68: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 52/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).
- Social traffic detail
- Moderate social traffic at 6% of total visits (~300,913 visits).
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/017cadd7-ba65-47e2-809b-6062af86ebe9 returns this record as JSON. POST /v1/companies/enrich returns every signal for whoop.com.
{
"signal_id": "017cadd7-ba65-47e2-809b-6062af86ebe9",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:16:37.074+00:00",
"company": {
"name": "WHOOP",
"domain": "whoop.com"
},
"data": {
"trend": "fluctuating",
"summary": "whoop.com received 5M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 5156093,
"2026-07-01": 5618682,
"2026-08-01": 5471154
},
"category": "sports/sports",
"relevance": 7.4,
"ai_traffic": {
"total_visits": 30797,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 83.403
},
{
"name": "perplexity.ai",
"rank": 2,
"share": 8.231
},
{
"name": "claude.ai",
"rank": 3,
"share": 5.364
},
{
"name": "gemini.google.com",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.205,
"pages_per_visit": 3.657,
"avg_visit_duration_seconds": 83
},
"global_rank": 10242,
"mail_visits": 262615,
"country_rank": 5375,
"top_keywords": [
{
"cpc": 0.38,
"name": "whoop",
"volume": 868590,
"estimated_value": 1487090
},
{
"cpc": 0.35,
"name": "whoop band",
"volume": 106880,
"estimated_value": 244920
},
{
"cpc": 0.67,
"name": "woop",
"volume": 65710,
"estimated_value": 64500
},
{
"cpc": 2.16,
"name": "whoop login",
"volume": 40590,
"estimated_value": 54200
},
{
"cpc": 0.55,
"name": "whoops",
"volume": 39730,
"estimated_value": 39170
}
],
"traffic_band": "established",
"category_rank": 107,
"direct_visits": 1411558,
"search_visits": 2855942,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 300913,
"top_countries": {
"CA": 0.037,
"DE": 0.044,
"GB": 0.052,
"IN": 0.051,
"US": 0.426
},
"website_title": "WHOOP | Unlock Human Performance & Healthspan",
"brand_strength": "moderate",
"change_3mo_pct": 6.1,
"change_mom_pct": -2.6,
"referral_visits": 388452,
"traffic_sources": {
"mail": 0.048,
"paid": 0,
"direct": 0.258,
"search": 0.522,
"social": 0.055,
"referral": 0.071
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~30,797 visits). Top: chatgpt.com (83%), perplexity.ai (8%), claude.ai (5%), gemini.google.com (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "4/5",
"website_description": "Optimize sleep, strain, and recovery with WHOOP, the most advanced fitness and health wearable. With personalized insights, improve performance, build healthier habits, and extend healthspan with continuous health monitoring.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 68,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 26% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 68: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 52/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 6% of total visits (~300,913 visits).",
"engagement_quality_score": 64,
"geo_concentration_detail": "Moderately concentrated traffic: US (43%), GB (5%), IN (5%).",
"referral_strength_detail": "Moderate referral strength at 7% of traffic (~388,452 visits).",
"search_dependency_detail": "High search dependency at 52% of total traffic.",
"engagement_quality_detail": "Moderate engagement (64/100) with 21% bounce rate, 3.7 pages per visit, and 83-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/017cadd7-ba65-47e2-809b-6062af86ebe9 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"whoop.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.