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Williams CompaniesTraffic snapshot

williams.com received 84K monthly visits with traffic from 5 countries.

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
83,631
Month over month
-6.2%
3-month change
-3.5%
Global rank
465,207
Top country
US (78%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Country rank
137,271
Category rank
409
Change, 3 months
-3.5%
Change, month over month
-6.2%
Digital health score
46

Details

Measured month
May 2026
Category
heavy_industry_and_engineering/energy_industry
Mail visits
251
Traffic band
Emerging
Direct visits
46,081
Search visits
26,511
Small website
No
Snapshot date
May 1, 2026
Social visits
3,178
Website title
Public Awareness | Williams Companies
Brand strength
Strong
Referral visits
3,513
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
4/5
Website description
Find key information for landowners and developers and businesses on emergency contacts, recognizing leaks, locating a pipeline and more.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/134638a6-1303-4512-b171-b0dfd68a0189 returns this record as JSON. POST /v1/companies/enrich returns every signal for williams.com.

{
  "signal_id": "134638a6-1303-4512-b171-b0dfd68a0189",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-06-22T07:50:19.993+00:00",
  "company": {
    "name": "Williams Companies",
    "domain": "williams.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "williams.com received 84K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-03-01": 86643,
      "2026-04-01": 89184,
      "2026-05-01": 83631
    },
    "category": "heavy_industry_and_engineering/energy_industry",
    "relevance": 12.5,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.53,
      "pages_per_visit": 2.046,
      "avg_visit_duration_seconds": 54
    },
    "global_rank": 465207,
    "mail_visits": 251,
    "country_rank": 137271,
    "top_keywords": [
      {
        "cpc": 0.8,
        "name": "williams",
        "volume": 39550,
        "estimated_value": 4520
      },
      {
        "cpc": 1.14,
        "name": "williams companies",
        "volume": 2330,
        "estimated_value": 1650
      },
      {
        "cpc": 1.21,
        "name": "williams company",
        "volume": 1940,
        "estimated_value": 1220
      },
      {
        "cpc": 0.88,
        "name": "willias",
        "volume": 850,
        "estimated_value": 440
      },
      {
        "name": "williams company, houston texas",
        "volume": 440,
        "estimated_value": 370
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 409,
    "direct_visits": 46081,
    "search_visits": 26511,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 3178,
    "top_countries": {
      "BR": 0.013,
      "CA": 0.048,
      "IN": 0.025,
      "NG": 0.038,
      "US": 0.775
    },
    "website_title": "Public Awareness | Williams Companies",
    "brand_strength": "strong",
    "change_3mo_pct": -3.5,
    "change_mom_pct": -6.2,
    "referral_visits": 3513,
    "traffic_sources": {
      "mail": 0.003,
      "paid": 0,
      "direct": 0.551,
      "search": 0.317,
      "social": 0.038,
      "referral": 0.042
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Find key information for landowners and developers and businesses on emergency contacts, recognizing leaks, locating a pipeline and more.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 46,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 46: Engagement 30/100 (25%), Volume 50/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~3,178 visits).",
    "engagement_quality_score": 30,
    "geo_concentration_detail": "Highly concentrated traffic: US (78%), CA (5%), NG (4%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~3,513 visits).",
    "search_dependency_detail": "Low search dependency at 32% of total traffic.",
    "engagement_quality_detail": "Low engagement (30/100) with 53% bounce rate, 2 pages per visit, and 54-second average duration."
  }
}

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