How Williams-Sonoma Became an Agentic Enterprise, and Why It Matters
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How Williams-Sonoma became an Agentic Enterprise, and why it matters. Williams-Sonoma has always been known for creating warm, inspiring customer experiences in-store. Now, they're bringing that same feeling online by transforming into an Agentic Enterprise, using AI agents to deliver smarter, faster, and more personalized experiences at scale. Their journey shows why agentic transformation isn't just a tech upgrade, it's a competitive advantage. From AI Tools to an Agentic Enterprise An Agentic Enterprise uses autonomous AI agents that understand context, take action, and work alongside humans across the organization. These agents don't just respond, they proactively guide workflows, personalize interactions, and help employees make better decisions. Williams-Sonoma embraced this model using Salesforce's AgentForce 360 platform. Williams-Sonoma recently launched Olive, an AI sous chef that helps customers cook, host, decorate, and entertain. What makes Olive powerful isn't just speed; it's context. Olive personalizes every recommendation using a customer's real purchase history. A shopper who buys a Dutch oven gets recipes and tutorials designed specifically for that product. Even more impressive? Olive went live in just 30 days! Williams-Sonoma wanted AI they could trust. Using AgentScript, they converted messy natural-language instructions into deterministic...
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