"After an all-time low, we've started to return to growth" - Asha Sharma touts Xbox turnaround after drastic restructuring and many hundreds of layoffs
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Xbox CEO Asha Sharma has reportedly told the company that Xbox has "started to return to growth" following wide-ranging restructuring that has reorganised the gaming division and resulted in more than 1,800 job losses. "We're making the right decisions to reinvest in the business," Sharma reportedly said during an Xbox 'town hall' meeting, according to a transcript seen by Windows Central. "After an all-time low, we've started to return to growth, more than two to three times what we were, and we expect that continue." Sharma specifically named the games Gears of War: E-Day, Minecraft Dungeons 2 and World of Warcraft: Forever - all recent releases - as having had "strong" starts and contributing to this. Sharma reportedly also said Xbox had seen a decline in hours played, player numbers and revenue at the start of the year. The situation has seemingly improved, with the decline in hours played apparently now stabilised. On Game Pass, Sharma said Xbox's previous strategy had sent the service's profitability "into freefall". She's likely referring to Xbox's decision to include Call of Duty titles in Game Pass on day one, which later pushed the company to raise Game Pass prices in 2025, before cutting prices in 2026 at the cost of losing day-one Call of Duty. "Why do we exist?" Sharma reportedly asked. "We exist to be where the world plays, we will know when we have a...
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