xbox.com traffic declined 18% to 55M monthly visits.

{
  "signal_id": "5ca0d9c9-0947-4d55-9dd5-db5c59e975e7",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-10-12T08:28:08.66+00:00",
  "company": {
    "name": "Xbox",
    "domain": "xbox.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "xbox.com traffic declined 18% to 55M monthly visits.",
    "traffic": {
      "2026-07-01": 66459129,
      "2026-08-01": 66544313,
      "2026-09-01": 54509239
    },
    "category": "games/video_games_consoles_and_accessories",
    "relevance": 61.5,
    "ai_traffic": {
      "total_visits": 259519,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 45.466
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.277
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.476
        },
        {
          "name": "chat.deepseek.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "claude.ai",
          "rank": 5,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.373,
      "pages_per_visit": 4.336,
      "avg_visit_duration_seconds": 238
    },
    "global_rank": 701,
    "mail_visits": 436074,
    "country_rank": 530,
    "top_keywords": [
      {
        "cpc": 0.24,
        "name": "xbox",
        "volume": 1661470,
        "estimated_value": 1980830
      },
      {
        "cpc": 0.86,
        "name": "xbox cloud gaming",
        "volume": 697560,
        "estimated_value": 1421100
      },
      {
        "cpc": 0.32,
        "name": "xbox game pass",
        "volume": 419720,
        "estimated_value": 686340
      },
      {
        "cpc": 1.26,
        "name": "cloud gaming",
        "volume": 262870,
        "estimated_value": 411190
      },
      {
        "cpc": 0.39,
        "name": "xbox series x",
        "volume": 912240,
        "estimated_value": 398430
      }
    ],
    "traffic_band": "major",
    "category_rank": 11,
    "direct_visits": 26436981,
    "search_visits": 19296271,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 4578776,
    "top_countries": {
      "BR": 0.093,
      "GB": 0.052,
      "IN": 0.046,
      "MX": 0.07,
      "US": 0.307
    },
    "website_title": "XBOX Official Site: Consoles, Games, and Community | XBOX",
    "brand_strength": "strong",
    "change_3mo_pct": -18,
    "change_mom_pct": -18.1,
    "referral_visits": 2398407,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.485,
      "search": 0.354,
      "social": 0.084,
      "referral": 0.044
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~259,519 visits). Top: chatgpt.com (45%), gemini.google.com (5%), perplexity.ai (0%), chat.deepseek.com (0%), claude.ai (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Experience the new generation of games and entertainment with XBOX. Explore consoles, new and old XBOX games and accessories to start or add to your collection.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 79: Engagement 78/100 (25%), Volume 100/100 (20%), Brand 97/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~4,578,776 visits).",
    "engagement_quality_score": 78,
    "geo_concentration_detail": "Moderately concentrated traffic: US (31%), BR (9%), MX (7%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~2,398,407 visits).",
    "search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
    "engagement_quality_detail": "High engagement (78/100) with 37% bounce rate, 4.3 pages per visit, and 238-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/5ca0d9c9-0947-4d55-9dd5-db5c59e975e7 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"xbox.com","limit":20}'