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XboxMarketing shift

The page's featured EA Play and Ubisoft+ Classics content was updated to EA SPORTS FC 26, Madden NFL 26, and Microsoft Flight Simulator gameplay.

Source

xbox.com

What changed on the page

Featured assets changed to “EA SPORTS FC 26, Madden NFL 26 and more” and “Microsoft Flight Simulator gameplay appears across multiple device screens.”

xbox.com/en-NZ/xbox-game-passRead the full source

Extracted by Autobound

From the Signal API record
Signal
Marketing shift

What this signalsWebsite changes often show new positioning, products or customers.

Page
/en-NZ/xbox-game-pass

The full record

From the Signal API record

Details

Why it matters
This is primarily a seasonal merchandising and content refresh, but it reinforces EA Play and Ubisoft+ Classics as prominent gaming categories.

Extraction

Relevance
61%
Detected
Aug 18, 2026
signal_type
website-intelligence
signal_subtype
marketingShift

Use this data

Get every website changes signal for Xbox and the companies you sell to, in the tools you already use.

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The API returns more than this page shows

This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/13f4b93f-ef8d-59e9-8ba4-520e89a17130 returns this record as JSON. POST /v1/companies/enrich returns every signal for xbox.com.

{
  "signal_id": "13f4b93f-ef8d-59e9-8ba4-520e89a17130",
  "signal_type": "website-intelligence",
  "signal_subtype": "marketingShift",
  "detected_at": "2026-08-18T00:00:00+00:00",
  "company": {
    "name": "Xbox",
    "domain": "xbox.com"
  },
  "data": {
    "summary": "The page's featured EA Play and Ubisoft+ Classics content was updated to EA SPORTS FC 26, Madden NFL 26, and Microsoft Flight Simulator gameplay.",
    "evidence": "Featured assets changed to “EA SPORTS FC 26, Madden NFL 26 and more” and “Microsoft Flight Simulator gameplay appears across multiple device screens.”",
    "relevance": 0.61,
    "source_url": "https://www.xbox.com/en-NZ/xbox-game-pass?xr=shellnav",
    "impact_rationale": "This is primarily a seasonal merchandising and content refresh, but it reinforces EA Play and Ubisoft+ Classics as prominent gaming categories."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.