xiaohongshu.com received 134M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.2% (~207,065 visits). Top: chatgpt.com (69%), gemini.google.com (11%), perplexity.ai (4%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 133,821,852
- Month over month
- -8.2%
- 3-month change
- -3.7%
- Global rank
- 132
- Top country
- CN (85%)
- Trend
- Fluctuating
More from Xiaohongshu
- In developmentAI Daily: DeepSeek V4 Pro Final Version Launched; Xiaohongshu May Introduce AI Shopping Assistant; Grok 4.6 Officially ReleasedIn development
- Web trafficxiaohongshu.com shows sustained growth with 3 consecutive months of increases, up 14% overall to 146M.Web traffic
- LinkedInXiaohongshu Technology Co. hosts a summer music festival for employees to foster community and team bonding.LinkedIn
- PartnershipXiaohongshu Business Partners with MALAYSIA-CHINA CHAMBER OF COMMERCE (MCCC) to host Xiaohongshu Malaysia Chinese Business Growth Summit Across Three Cities, Focusing on...Partnership
- GlassdoorCompany praised for great work culture and flat hierarchy fostering innovationGlassdoor
- LaunchRedNote chases U.S. expansion after its "TikTok refugee" moment fades.Launch
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The full record
From the Signal API recordNumbers
- Country rank
- 6
- Change, 3 months
- -3.7%
- Change, month over month
- -8.2%
- Digital health score
- 81
Details
- Measured month
- Aug 2026
- Category
- computers_electronics_and_technology/social_networks_and_online_communities
- Mail visits
- 267,644
- Traffic band
- Dominant
- Direct visits
- 110,938,315
- Search visits
- 12,445,432
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 3,747,012
- Website title
- 小红书 - 你的生活兴趣社区
- Brand strength
- Strong
- Referral visits
- 5,085,230
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.2% (~207,065 visits). Top: chatgpt.com (69%), gemini.google.com (11%), perplexity.ai (4%), claude.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 1/5
- Website description
- 在小红书,分享照片和视频,分享购物心得,记录生活故事,和最会生活的人做朋友。
- Country rank country
- CN
- Digital health label
- Excellent
- Social traffic level
- Low
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/c96e048b-69a0-4582-ab85-0d2bd753d711 returns this record as JSON. POST /v1/companies/enrich returns every signal for xiaohongshu.com.
{
"signal_id": "c96e048b-69a0-4582-ab85-0d2bd753d711",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:16:59.466+00:00",
"company": {
"name": "Xiaohongshu",
"domain": "xiaohongshu.com"
},
"data": {
"trend": "fluctuating",
"summary": "xiaohongshu.com received 134M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 138960606,
"2026-07-01": 145700755,
"2026-08-01": 133821852
},
"category": "computers_electronics_and_technology/social_networks_and_online_communities",
"relevance": 32.6,
"ai_traffic": {
"top_prompts": [
"What are practical tips for choosing and applying a long-lasting matte red lip color that looks good in photos and everyday wear?",
"Compare lightweight hydrating foundations for normal-to-dry skin: which provide medium coverage, natural finish, and hold up under humidity?",
"How can I build a minimalist skincare and makeup routine for sensitive skin that reduces irritation while still achieving a fresh, camera-ready look?"
],
"total_visits": 207065,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 68.689
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 11.032
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 3.922
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.002
},
"engagement": {
"bounce_rate": 0.223,
"pages_per_visit": 21.942,
"avg_visit_duration_seconds": 850
},
"global_rank": 132,
"mail_visits": 267644,
"country_rank": 6,
"top_keywords": [
{
"cpc": 1.15,
"name": "小红书",
"volume": 1532970,
"estimated_value": 2774970
},
{
"cpc": 1.31,
"name": "xiaohongshu",
"volume": 352700,
"estimated_value": 344320
},
{
"cpc": 1.21,
"name": "xhs",
"volume": 235310,
"estimated_value": 244810
},
{
"cpc": 0.96,
"name": "rednote",
"volume": 276700,
"estimated_value": 161590
},
{
"cpc": 1.13,
"name": "小红书网页版",
"volume": 70180,
"estimated_value": 136640
}
],
"traffic_band": "dominant",
"direct_visits": 110938315,
"search_visits": 12445432,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 3747012,
"top_countries": {
"CN": 0.853,
"HK": 0.04,
"SG": 0.013,
"TW": 0.014,
"US": 0.042
},
"website_title": "小红书 - 你的生活兴趣社区",
"brand_strength": "strong",
"change_3mo_pct": -3.7,
"change_mom_pct": -8.2,
"referral_visits": 5085230,
"traffic_sources": {
"mail": 0.002,
"paid": 0,
"direct": 0.829,
"search": 0.093,
"social": 0.028,
"referral": 0.038
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.2% (~207,065 visits). Top: chatgpt.com (69%), gemini.google.com (11%), perplexity.ai (4%), claude.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "1/5",
"website_description": "在小红书,分享照片和视频,分享购物心得,记录生活故事,和最会生活的人做朋友。",
"country_rank_country": "CN",
"digital_health_label": "excellent",
"digital_health_score": 81,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 83% direct traffic. Brand keyword ratio: 1/5.",
"digital_health_detail": "Score 81: Engagement 99/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~3,747,012 visits).",
"engagement_quality_score": 99,
"geo_concentration_detail": "Highly concentrated traffic: CN (85%), US (4%), HK (4%).",
"referral_strength_detail": "Weak referral strength at 4% of traffic (~5,085,230 visits).",
"search_dependency_detail": "Low search dependency at 9% of total traffic.",
"engagement_quality_detail": "High engagement (99/100) with 22% bounce rate, 21.9 pages per visit, and 850-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/c96e048b-69a0-4582-ab85-0d2bd753d711 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"xiaohongshu.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.