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XiaohongshuTraffic snapshot

xiaohongshu.com received 134M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.2% (~207,065 visits). Top: chatgpt.com (69%), gemini.google.com (11%), perplexity.ai (4%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
133,821,852
Month over month
-8.2%
3-month change
-3.7%
Global rank
132
Top country
CN (85%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
6
Change, 3 months
-3.7%
Change, month over month
-8.2%
Digital health score
81

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/social_networks_and_online_communities
Mail visits
267,644
Traffic band
Dominant
Direct visits
110,938,315
Search visits
12,445,432
Small website
No
Snapshot date
Aug 1, 2026
Social visits
3,747,012
Website title
小红书 - 你的生活兴趣社区
Brand strength
Strong
Referral visits
5,085,230
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~207,065 visits). Top: chatgpt.com (69%), gemini.google.com (11%), perplexity.ai (4%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
1/5
Website description
在小红书,分享照片和视频,分享购物心得,记录生活故事,和最会生活的人做朋友。
Country rank country
CN
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c96e048b-69a0-4582-ab85-0d2bd753d711 returns this record as JSON. POST /v1/companies/enrich returns every signal for xiaohongshu.com.

{
  "signal_id": "c96e048b-69a0-4582-ab85-0d2bd753d711",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:59.466+00:00",
  "company": {
    "name": "Xiaohongshu",
    "domain": "xiaohongshu.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "xiaohongshu.com received 134M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 138960606,
      "2026-07-01": 145700755,
      "2026-08-01": 133821852
    },
    "category": "computers_electronics_and_technology/social_networks_and_online_communities",
    "relevance": 32.6,
    "ai_traffic": {
      "top_prompts": [
        "What are practical tips for choosing and applying a long-lasting matte red lip color that looks good in photos and everyday wear?",
        "Compare lightweight hydrating foundations for normal-to-dry skin: which provide medium coverage, natural finish, and hold up under humidity?",
        "How can I build a minimalist skincare and makeup routine for sensitive skin that reduces irritation while still achieving a fresh, camera-ready look?"
      ],
      "total_visits": 207065,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 68.689
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.032
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.922
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.223,
      "pages_per_visit": 21.942,
      "avg_visit_duration_seconds": 850
    },
    "global_rank": 132,
    "mail_visits": 267644,
    "country_rank": 6,
    "top_keywords": [
      {
        "cpc": 1.15,
        "name": "小红书",
        "volume": 1532970,
        "estimated_value": 2774970
      },
      {
        "cpc": 1.31,
        "name": "xiaohongshu",
        "volume": 352700,
        "estimated_value": 344320
      },
      {
        "cpc": 1.21,
        "name": "xhs",
        "volume": 235310,
        "estimated_value": 244810
      },
      {
        "cpc": 0.96,
        "name": "rednote",
        "volume": 276700,
        "estimated_value": 161590
      },
      {
        "cpc": 1.13,
        "name": "小红书网页版",
        "volume": 70180,
        "estimated_value": 136640
      }
    ],
    "traffic_band": "dominant",
    "direct_visits": 110938315,
    "search_visits": 12445432,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 3747012,
    "top_countries": {
      "CN": 0.853,
      "HK": 0.04,
      "SG": 0.013,
      "TW": 0.014,
      "US": 0.042
    },
    "website_title": "小红书 - 你的生活兴趣社区",
    "brand_strength": "strong",
    "change_3mo_pct": -3.7,
    "change_mom_pct": -8.2,
    "referral_visits": 5085230,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0,
      "direct": 0.829,
      "search": 0.093,
      "social": 0.028,
      "referral": 0.038
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~207,065 visits). Top: chatgpt.com (69%), gemini.google.com (11%), perplexity.ai (4%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "在小红书,分享照片和视频,分享购物心得,记录生活故事,和最会生活的人做朋友。",
    "country_rank_country": "CN",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 83% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 81: Engagement 99/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~3,747,012 visits).",
    "engagement_quality_score": 99,
    "geo_concentration_detail": "Highly concentrated traffic: CN (85%), US (4%), HK (4%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~5,085,230 visits).",
    "search_dependency_detail": "Low search dependency at 9% of total traffic.",
    "engagement_quality_detail": "High engagement (99/100) with 22% bounce rate, 21.9 pages per visit, and 850-second average duration."
  }
}

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