xiaohongshu.com shows sustained growth with 3 consecutive months of increases, up 14% overall to 146M.

{
  "signal_id": "095b0115-9d02-4f74-9cbc-38df4032c8e3",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T10:38:07.641+00:00",
  "company": {
    "name": "Xiaohongshu",
    "domain": "xiaohongshu.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "xiaohongshu.com shows sustained growth with 3 consecutive months of increases, up 14% overall to 146M.",
    "traffic": {
      "2026-05-01": 127879315,
      "2026-06-01": 138960606,
      "2026-07-01": 145700755
    },
    "category": "computers_electronics_and_technology/social_networks_and_online_communities",
    "relevance": 19.4,
    "ai_traffic": {
      "top_prompts": [
        "What are practical daily skincare steps and product types recommended for achieving dewy, glass-like skin for combination skin in humid climates?",
        "How do makeup techniques differ when aiming for a natural 'no-makeup' glowing look versus a full-coverage glam look for hooded eyes and oily T-zones?",
        "Can you recommend a step-by-step routine and affordable product types for reducing visible pores and controlling midday shine without over-drying sensitive skin?"
      ],
      "total_visits": 241640,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.732
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.177
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.29
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.239,
      "pages_per_visit": 19.93,
      "avg_visit_duration_seconds": 774
    },
    "global_rank": 121,
    "mail_visits": 291402,
    "country_rank": 6,
    "top_keywords": [
      {
        "cpc": 1.23,
        "name": "小红书",
        "volume": 1820400,
        "estimated_value": 3865960
      },
      {
        "cpc": 1.31,
        "name": "xiaohongshu",
        "volume": 410630,
        "estimated_value": 420320
      },
      {
        "cpc": 1.43,
        "name": "xhs",
        "volume": 278660,
        "estimated_value": 331700
      },
      {
        "cpc": 1.45,
        "name": "小红书网页版",
        "volume": 105240,
        "estimated_value": 207690
      },
      {
        "cpc": 1.14,
        "name": "rednote",
        "volume": 262140,
        "estimated_value": 165480
      }
    ],
    "traffic_band": "dominant",
    "direct_visits": 115540699,
    "search_visits": 16318485,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 4079621,
    "top_countries": {
      "CN": 0.847,
      "HK": 0.042,
      "SG": 0.013,
      "TW": 0.015,
      "US": 0.045
    },
    "website_title": "小红书 - 你的生活兴趣社区",
    "brand_strength": "strong",
    "change_3mo_pct": 13.9,
    "change_mom_pct": 4.9,
    "referral_visits": 7867841,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0,
      "direct": 0.793,
      "search": 0.112,
      "social": 0.028,
      "referral": 0.054
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~241,640 visits). Top: chatgpt.com (81%), gemini.google.com (11%), claude.ai (3%), perplexity.ai (0%), chat.deepseek.com (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "1/5",
    "website_description": "在小红书，分享照片和视频，分享购物心得，记录生活故事，和最会生活的人做朋友。",
    "country_rank_country": "CN",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 79% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 84: Engagement 98/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~4,079,621 visits).",
    "engagement_quality_score": 98,
    "geo_concentration_detail": "Highly concentrated traffic: CN (85%), US (5%), HK (4%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~7,867,841 visits).",
    "search_dependency_detail": "Low search dependency at 11% of total traffic.",
    "engagement_quality_detail": "High engagement (98/100) with 24% bounce rate, 19.9 pages per visit, and 774-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/095b0115-9d02-4f74-9cbc-38df4032c8e3 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"xiaohongshu.com","limit":20}'