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ZillowTraffic surge

zillowgroup.com traffic surged 29% to 275K monthly visits.

What happened

Emerging AI traffic at 1.1% (~3,167 visits). Top: chatgpt.com (83%), claude.ai (17%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
275,172
Month over month
+28.5%
3-month change
+20.5%
Global rank
144,494
Top country
US (88%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
32,240
Category rank
358
Change, 3 months
+20.5%
Change, month over month
+28.5%
Digital health score
65

Details

Measured month
Apr 2026
Category
business_and_consumer_services/real_estate
Mail visits
1,651
Traffic band
Developing
Direct visits
143,089
Search visits
45,679
Small website
No
Snapshot date
Apr 1, 2026
Social visits
3,852
Website title
Zillow, Regional Leaders Launch Digital Tool to Help House Homeless
Brand strength
Strong
Referral visits
74,847
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.1% (~3,167 visits). Top: chatgpt.com (83%), claude.ai (17%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
Moderate
Brand keyword ratio
3/5
Website description
New tool helps the Housing Connector organization connect homeless with homes they can qualify for. Chauncey Williamson of Seattle was homeless for the last two years. He applied for 20 apartments, and each time he got his hopes up. But...
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 52% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e7744b5e-bcd7-48b3-852c-1ee81537a38e returns this record as JSON. POST /v1/companies/enrich returns every signal for zillowgroup.com.

{
  "signal_id": "e7744b5e-bcd7-48b3-852c-1ee81537a38e",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-06-01T12:53:49.5+00:00",
  "company": {
    "name": "Zillow",
    "domain": "zillowgroup.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "zillowgroup.com traffic surged 29% to 275K monthly visits.",
    "traffic": {
      "2026-02-01": 228400,
      "2026-03-01": 214078,
      "2026-04-01": 275172
    },
    "category": "business_and_consumer_services/real_estate",
    "relevance": 60,
    "ai_traffic": {
      "total_visits": 3167,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 83.388
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 16.612
        }
      ],
      "traffic_share": 0.011
    },
    "engagement": {
      "bounce_rate": 0.292,
      "pages_per_visit": 3.775,
      "avg_visit_duration_seconds": 154
    },
    "global_rank": 144494,
    "mail_visits": 1651,
    "country_rank": 32240,
    "top_keywords": [
      {
        "cpc": 0.38,
        "name": "zillow",
        "volume": 6563980,
        "estimated_value": 19700
      },
      {
        "cpc": 3.72,
        "name": "zillow api",
        "volume": 8850,
        "estimated_value": 6380
      },
      {
        "cpc": 0.51,
        "name": "trulia",
        "volume": 180690,
        "estimated_value": 400
      },
      {
        "cpc": 1.7,
        "name": "zillow pro",
        "volume": 1370,
        "estimated_value": 400
      },
      {
        "name": "zilow",
        "volume": 55340,
        "estimated_value": 390
      }
    ],
    "traffic_band": "developing",
    "category_rank": 358,
    "direct_visits": 143089,
    "search_visits": 45679,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 3852,
    "top_countries": {
      "IN": 0.006,
      "MX": 0.044,
      "NG": 0.009,
      "NI": 0.006,
      "US": 0.878
    },
    "website_title": "Zillow, Regional Leaders Launch Digital Tool to Help House Homeless",
    "brand_strength": "strong",
    "change_3mo_pct": 20.5,
    "change_mom_pct": 28.5,
    "referral_visits": 74847,
    "traffic_sources": {
      "mail": 0.006,
      "paid": 0,
      "direct": 0.52,
      "search": 0.166,
      "social": 0.014,
      "referral": 0.272
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.1% (~3,167 visits). Top: chatgpt.com (83%), claude.ai (17%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "New tool helps the Housing Connector organization connect homeless with homes they can qualify for. Chauncey Williamson of Seattle was homeless for the last two years. He applied for 20 apartments, and each time he got his hopes up. But Williamson was denied every apartment because of his credit history. “You want to be off [...]Read More...",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 65,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 52% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 65: Engagement 68/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 11/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~3,852 visits).",
    "engagement_quality_score": 68,
    "geo_concentration_detail": "Highly concentrated traffic: US (88%), MX (4%), NG (1%).",
    "referral_strength_detail": "Strong referral strength at 27% of traffic (~74,847 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (68/100) with 29% bounce rate, 3.8 pages per visit, and 154-second average duration."
  }
}

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