Company Background
Hubs, a subsidiary of Protolabs (NYSE: PRLB), is an online manufacturing platform founded in 2013. With 200-1,000 employees and approximately $25M in revenue, Hubs connects engineers with a global network of manufacturing partners for CNC machining, 3D printing, injection molding, and sheet metal fabrication.
The Challenge
Hubs’ BDR team faced several obstacles in their outbound sales motion:
- Low personalization quality: Reps struggled to write emails that felt genuinely personalized to each prospect
- Poor open and reply rates: Generic messaging resulted in low engagement
- Excessive research time: SDRs spent too much time on LinkedIn prospecting instead of selling
- New hire ramp: New team members couldn’t identify what makes an effective email, extending their time to productivity
The Solution
Hubs deployed Autobound’s platform to transform their outbound process:
- 30x faster prospect research: Instant insight surfacing replaced hours of manual LinkedIn research
- 5x faster email personalization: Writing time dropped from 12.5 minutes to 2.5 minutes per email
- Co-piloted guidance: New reps received AI-assisted coaching on effective messaging from day one
- Consistent quality: Every email leveraged real-time signals for genuine personalization
The Results
| Metric | Result |
|---|---|
| Contact-to-Opportunity Rate | 7% of emailed contacts converted |
| Opportunities Created | 150+ |
| Deals Won | 60+ |
| Sales Productivity | 3x increase |
| Email Personalization Speed | 5x faster (2.5 min vs 12.5 min) |
What the Team Says
“Autobound enables a new rep to come onboard and do two things, really be more efficient as a salesperson earlier on and also learn about our company and customers.”
— Stephen Murphy, Sales Director
“It has saved me so much time in research while still being able to add personalization.”
— Lindsey H.
“Autobound is the ChatGPT for sales outreach emails! So helpful. It gives me back my time to SELL!”
— Sherise V.
“I’m already seeing increased response rates, and their product team is pumping out powerful new features every other day.”
— Madeline B.
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