Case Study· Revenue Teams· Manufacturing

Hubs

Hubs

Learn how Hubs enabled 7% of contacts emailed with Autobound into sales opportunities.

Share:
7%
Contact-to-Opportunity Rate
150+
Opportunities Created
3x
Sales Productivity Increase

Company Background

Hubs, a subsidiary of Protolabs (NYSE: PRLB), is an online manufacturing platform founded in 2013. With 200-1,000 employees and approximately $25M in revenue, Hubs connects engineers with a global network of manufacturing partners for CNC machining, 3D printing, injection molding, and sheet metal fabrication.

The Challenge

Hubs’ BDR team faced several obstacles in their outbound sales motion:

  • Low personalization quality: Reps struggled to write emails that felt genuinely personalized to each prospect
  • Poor open and reply rates: Generic messaging resulted in low engagement
  • Excessive research time: SDRs spent too much time on LinkedIn prospecting instead of selling
  • New hire ramp: New team members couldn’t identify what makes an effective email, extending their time to productivity

The Solution

Hubs deployed Autobound’s platform to transform their outbound process:

  • 30x faster prospect research: Instant insight surfacing replaced hours of manual LinkedIn research
  • 5x faster email personalization: Writing time dropped from 12.5 minutes to 2.5 minutes per email
  • Co-piloted guidance: New reps received AI-assisted coaching on effective messaging from day one
  • Consistent quality: Every email leveraged real-time signals for genuine personalization

The Results

MetricResult
Contact-to-Opportunity Rate7% of emailed contacts converted
Opportunities Created150+
Deals Won60+
Sales Productivity3x increase
Email Personalization Speed5x faster (2.5 min vs 12.5 min)

What the Team Says

“Autobound enables a new rep to come onboard and do two things, really be more efficient as a salesperson earlier on and also learn about our company and customers.”

— Stephen Murphy, Sales Director

“It has saved me so much time in research while still being able to add personalization.”

— Lindsey H.

“Autobound is the ChatGPT for sales outreach emails! So helpful. It gives me back my time to SELL!”

— Sherise V.

“I’m already seeing increased response rates, and their product team is pumping out powerful new features every other day.”

— Madeline B.

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