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AirbnbSustained growth

airbnb.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 131M.

What happened

Minimal AI traffic at 0.5% (~709,460 visits). Top: chatgpt.com (87%), gemini.google.com (8%), claude.ai (4%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
130,698,632
Month over month
+11.5%
3-month change
+12.7%
Global rank
147
Top country
US (73%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
55
Category rank
1
Change, 3 months
+12.7%
Change, month over month
+11.5%
Digital health score
81

Details

Measured month
Jul 2026
Category
travel_and_tourism/accommodation_and_hotels
Mail visits
4,705,151
Traffic band
Dominant
Direct visits
60,905,563
Search visits
47,705,001
Small website
No
Snapshot date
Jul 1, 2026
Social visits
4,835,849
Website title
Airbnb | Vacation rentals, cabins, beach houses, & more
Brand strength
Strong
Referral visits
6,796,329
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~709,460 visits). Top: chatgpt.com (87%), gemini.google.com (8%), claude.ai (4%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
3
Engagement quality
High
Brand keyword ratio
2/5
Website description
Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 47% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/05b428d6-ad26-4b33-9fb3-d771d1f818e4 returns this record as JSON. POST /v1/companies/enrich returns every signal for airbnb.com.

{
  "signal_id": "05b428d6-ad26-4b33-9fb3-d771d1f818e4",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T11:51:44.65+00:00",
  "company": {
    "name": "Airbnb",
    "domain": "airbnb.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "airbnb.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 131M.",
    "traffic": {
      "2026-05-01": 115937400,
      "2026-06-01": 117202383,
      "2026-07-01": 130698632
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 46.1,
    "ai_traffic": {
      "total_visits": 709460,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 86.817
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.032
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 4.182
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.348,
      "pages_per_visit": 14.084,
      "avg_visit_duration_seconds": 398
    },
    "global_rank": 147,
    "mail_visits": 4705151,
    "country_rank": 55,
    "top_keywords": [
      {
        "cpc": 0.43,
        "name": "airbnb",
        "volume": 16982050,
        "estimated_value": 8526920
      },
      {
        "name": "air bnb",
        "volume": 953140,
        "estimated_value": 429280
      },
      {
        "cpc": 1.21,
        "name": "vrbo",
        "volume": 1379950,
        "estimated_value": 119490
      },
      {
        "cpc": 1.07,
        "name": "airbnb careers",
        "volume": 55200,
        "estimated_value": 68090
      },
      {
        "cpc": 0.57,
        "name": "air b and b",
        "volume": 96600,
        "estimated_value": 56010
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 60905563,
    "search_visits": 47705001,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 4835849,
    "top_countries": {
      "DE": 0.014,
      "FR": 0.015,
      "GB": 0.01,
      "PH": 0.02,
      "US": 0.728
    },
    "website_title": "Airbnb | Vacation rentals, cabins, beach houses, & more",
    "brand_strength": "strong",
    "change_3mo_pct": 12.7,
    "change_mom_pct": 11.5,
    "referral_visits": 6796329,
    "traffic_sources": {
      "mail": 0.036,
      "paid": 0,
      "direct": 0.466,
      "search": 0.365,
      "social": 0.037,
      "referral": 0.052
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~709,460 visits). Top: chatgpt.com (87%), gemini.google.com (8%), claude.ai (4%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 81: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~4,835,849 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Highly concentrated traffic: US (73%), PH (2%), FR (2%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~6,796,329 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 35% bounce rate, 14.1 pages per visit, and 398-second average duration."
  }
}

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