airbnb.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 131M.
What happened
Minimal AI traffic at 0.5% (~709,460 visits). Top: chatgpt.com (87%), gemini.google.com (8%), claude.ai (4%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 130,698,632
- Month over month
- +11.5%
- 3-month change
- +12.7%
- Global rank
- 147
- Top country
- US (73%)
- Trend
- Consecutive growth
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The full record
From the Signal API recordNumbers
- Country rank
- 55
- Category rank
- 1
- Change, 3 months
- +12.7%
- Change, month over month
- +11.5%
- Digital health score
- 81
Details
- Measured month
- Jul 2026
- Category
- travel_and_tourism/accommodation_and_hotels
- Mail visits
- 4,705,151
- Traffic band
- Dominant
- Direct visits
- 60,905,563
- Search visits
- 47,705,001
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 4,835,849
- Website title
- Airbnb | Vacation rentals, cabins, beach houses, & more
- Brand strength
- Strong
- Referral visits
- 6,796,329
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.5% (~709,460 visits). Top: chatgpt.com (87%), gemini.google.com (8%), claude.ai (4%), perplexity.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 2/5
- Website description
- Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 47% direct traffic. Brand keyword ratio: 2/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/05b428d6-ad26-4b33-9fb3-d771d1f818e4 returns this record as JSON. POST /v1/companies/enrich returns every signal for airbnb.com.
{
"signal_id": "05b428d6-ad26-4b33-9fb3-d771d1f818e4",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-08-13T11:51:44.65+00:00",
"company": {
"name": "Airbnb",
"domain": "airbnb.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "airbnb.com shows sustained growth with 3 consecutive months of increases, up 13% overall to 131M.",
"traffic": {
"2026-05-01": 115937400,
"2026-06-01": 117202383,
"2026-07-01": 130698632
},
"category": "travel_and_tourism/accommodation_and_hotels",
"relevance": 46.1,
"ai_traffic": {
"total_visits": 709460,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 86.817
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 8.032
},
{
"name": "claude.ai",
"rank": 3,
"share": 4.182
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.005
},
"engagement": {
"bounce_rate": 0.348,
"pages_per_visit": 14.084,
"avg_visit_duration_seconds": 398
},
"global_rank": 147,
"mail_visits": 4705151,
"country_rank": 55,
"top_keywords": [
{
"cpc": 0.43,
"name": "airbnb",
"volume": 16982050,
"estimated_value": 8526920
},
{
"name": "air bnb",
"volume": 953140,
"estimated_value": 429280
},
{
"cpc": 1.21,
"name": "vrbo",
"volume": 1379950,
"estimated_value": 119490
},
{
"cpc": 1.07,
"name": "airbnb careers",
"volume": 55200,
"estimated_value": 68090
},
{
"cpc": 0.57,
"name": "air b and b",
"volume": 96600,
"estimated_value": 56010
}
],
"traffic_band": "dominant",
"category_rank": 1,
"direct_visits": 60905563,
"search_visits": 47705001,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 4835849,
"top_countries": {
"DE": 0.014,
"FR": 0.015,
"GB": 0.01,
"PH": 0.02,
"US": 0.728
},
"website_title": "Airbnb | Vacation rentals, cabins, beach houses, & more",
"brand_strength": "strong",
"change_3mo_pct": 12.7,
"change_mom_pct": 11.5,
"referral_visits": 6796329,
"traffic_sources": {
"mail": 0.036,
"paid": 0,
"direct": 0.466,
"search": 0.365,
"social": 0.037,
"referral": 0.052
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.5% (~709,460 visits). Top: chatgpt.com (87%), gemini.google.com (8%), claude.ai (4%), perplexity.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "2/5",
"website_description": "Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 81,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 47% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 81: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 93/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~4,835,849 visits).",
"engagement_quality_score": 92,
"geo_concentration_detail": "Highly concentrated traffic: US (73%), PH (2%), FR (2%).",
"referral_strength_detail": "Moderate referral strength at 5% of traffic (~6,796,329 visits).",
"search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
"engagement_quality_detail": "High engagement (92/100) with 35% bounce rate, 14.1 pages per visit, and 398-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/05b428d6-ad26-4b33-9fb3-d771d1f818e4 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"airbnb.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.