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AllstateSustained growth

allstate.com shows sustained growth with 3 consecutive months of increases, up 24% overall to 14M.

What happened

Minimal AI traffic at 0.4% (~57,795 visits). Top: chatgpt.com (59%), copilot.microsoft.com (33%), gemini.google.com (8%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
14,426,616
Month over month
+21.2%
3-month change
+24.1%
Global rank
3,046
Top country
US (98%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
600
Category rank
8
Change, 3 months
+24.1%
Change, month over month
+21.2%
Digital health score
76

Details

Measured month
Jul 2026
Category
finance/insurance
Mail visits
1,745,621
Traffic band
Major
Direct visits
4,529,957
Search visits
3,664,360
Small website
No
Snapshot date
Jul 1, 2026
Social visits
302,959
Website title
Allstate Insurance Company | You're In Good Hands.
Brand strength
Moderate
Referral visits
490,505
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~57,795 visits). Top: chatgpt.com (59%), copilot.microsoft.com (33%), gemini.google.com (8%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
Get an online insurance quote for quality coverage in the blink of an eye. Allstate offers insurance for your car, home, rental, motorcycle and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/81416d2a-5851-4cd6-a0e1-06bf4f198126 returns this record as JSON. POST /v1/companies/enrich returns every signal for allstate.com.

{
  "signal_id": "81416d2a-5851-4cd6-a0e1-06bf4f198126",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-08-13T10:51:25.085+00:00",
  "company": {
    "name": "Allstate",
    "domain": "allstate.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "allstate.com shows sustained growth with 3 consecutive months of increases, up 24% overall to 14M.",
    "traffic": {
      "2026-05-01": 11620884,
      "2026-06-01": 11906367,
      "2026-07-01": 14426616
    },
    "category": "finance/insurance",
    "relevance": 72,
    "ai_traffic": {
      "top_prompts": [
        "How can I determine the right amount of home insurance coverage to protect my property and belongings in case of fire, theft, or natural disasters?",
        "What are the key differences between liability, collision, and comprehensive coverage for auto policies, and how do I decide which combination best fits my driving habits and budget?",
        "If I’ve been involved in a minor car accident with no injuries, what steps should I take immediately and when should I contact my insurer to file a claim?"
      ],
      "total_visits": 57795,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 59.334
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 2,
          "share": 32.696
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 7.97
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.391,
      "pages_per_visit": 5.508,
      "avg_visit_duration_seconds": 278
    },
    "global_rank": 3046,
    "mail_visits": 1745621,
    "country_rank": 600,
    "top_keywords": [
      {
        "cpc": 14.38,
        "name": "allstate",
        "volume": 545190,
        "estimated_value": 685230
      },
      {
        "cpc": 2.06,
        "name": "allstate login",
        "volume": 140720,
        "estimated_value": 242220
      },
      {
        "cpc": 14.38,
        "name": "all state",
        "volume": 46660,
        "estimated_value": 42330
      },
      {
        "cpc": 3.69,
        "name": "allstate insurance login",
        "volume": 22470,
        "estimated_value": 41790
      },
      {
        "cpc": 16.81,
        "name": "allstate insurance",
        "volume": 39750,
        "estimated_value": 40720
      }
    ],
    "traffic_band": "major",
    "category_rank": 8,
    "direct_visits": 4529957,
    "search_visits": 3664360,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 302959,
    "top_countries": {
      "CA": 0.003,
      "IN": 0.005,
      "MX": 0.001,
      "PR": 0.001,
      "US": 0.979
    },
    "website_title": "Allstate Insurance Company | You're In Good Hands.",
    "brand_strength": "moderate",
    "change_3mo_pct": 24.1,
    "change_mom_pct": 21.2,
    "referral_visits": 490505,
    "traffic_sources": {
      "mail": 0.121,
      "paid": 0,
      "direct": 0.314,
      "search": 0.254,
      "social": 0.021,
      "referral": 0.034
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~57,795 visits). Top: chatgpt.com (59%), copilot.microsoft.com (33%), gemini.google.com (8%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Get an online insurance quote for quality coverage in the blink of an eye. Allstate offers insurance for your car, home, rental, motorcycle and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 76,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 76: Engagement 87/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~302,959 visits).",
    "engagement_quality_score": 87,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), IN (1%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~490,505 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (87/100) with 39% bounce rate, 5.5 pages per visit, and 278-second average duration."
  }
}

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